Sr. Product Marketing Manager Subscription Lifecycle

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology we make access simple and secure for millions of homeowners businesses and communities worldwide. Our flagship brands LiftMaster and Chamberlain are found in 51 million homes and 14 million people rely on the myQ app daily.

• Own the end-to-end lifecycle strategy and roadmap focused on subscription monetization including onboarding activation engagement renewal churn prevention and winback.

• Define the lifecycle messaging architecture (value props proof objections Calls-To-Action) that clarifies why subscribe by audience segment and lifecycle stage.

• Partner with Central Marketing Lifecycle/CRM to translate strategy into executable journeys: define requirements triggers targeting rules creative needs and success metrics.

• Build and maintain a structured experimentation agenda (hypotheses prioritization test plans) to improve attach trial-to-paid conversion upgrades and retention; document learnings and next actions.

• Develop segmentation and journey strategy using customer behavior product ownership and intent signals; align with Analytics and Product on data availability and instrumentation needs.

• Partner cross-functionally with Product CX and Legal/Privacy to ensure lifecycle communications are accurate compliant and aligned to product reality and customer experience.

• Establish operating rhythms and reporting (weekly/monthly readouts) that connect lifecycle performance to decisions tradeoffs and roadmap updates.

• Contribute to annual and quarterly planning by identifying lifecycle growth opportunities resource needs and expected impact to subscription revenue.

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Groups reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Education/Certifications:

• Bachelors Degree

Experience:

• 7 years in lifecycle strategy CRM strategy retention subscription growth or product marketing (consumer preferred).

• Demonstrated experience building lifecycle strategies that measurably improved subscription attach trial-to-paid conversion upgrades and/or retention.

• Experience partnering with a centralized CRM execution team (or agency) to launch multi-step journeys across email/push/in-app with clear requirements and performance targets.

• Experience designing and leading an experimentation agenda (hypothesis writing prioritization test design results interpretation).

Knowledge Skills and Abilities:

• Strong subscription messaging and positioning skills: can simplify complex value into clear customer-relevant benefits across lifecycle stages.

• Analytical mindset and Key Performance Indicator fluency (cohort retention churn drivers attach rates conversion funnels); can translate insights into roadmap decisions.

• Strong cross-functional influence and stakeholder management across Product Analytics Creative Legal/Privacy and Central Marketing execution teams.

• Strong written and verbal communication skills including executive-ready performance narratives and decision recommendations.

Other:

• Strong written and verbal communication skills including executive-ready performance narratives and decision recommendations.

Preferred Qualifications

Education/Certifications:

Experience:

• Experience in smart home connected devices consumer apps and/or subscription services (hardware software services ecosystems).

• Experience with lifecycle personalization/segmentation using behavioral and product telemetry signals.

• Experience launching lifecycle programs that incorporate offers education and feature adoption to improve long-term retention.

• Familiarity collaborating on in-app messaging and paywall/upgrade experiences with Product teams.

Knowledge Skills and Abilities:

• Strong experimentation discipline (including incrementality-minded thinking where feasible) and comfort operating with attribution limitations.

• Comfort building lightweight lifecycle systems (messaging frameworks decision logs brief templates) that increase speed and consistency across teams.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .

NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.