Support the planning and execution of online and offline marketing campaigns including monthly and always-on initiatives
Review and coordinate campaign assets such as copywriting visuals timelines and budgets across channels
Support performance marketing execution by monitoring results reviewing reports and recommending optimisations
Act as a day-to-day liaison with external partners including UGC creators KOLs merchants and workshop partners
Support loyalty programme operations including partner coordination customer queries via CX and performance tracking
Coordinate in-store messaging updates across stores working with Retail Ops and Creative teams
Maintain marketing data and reporting including campaign performance tracking and month-end requisitions
Provide operational support for offline activations including event setup and on-ground coordination
Qualifications :
Min. 2 years of marketing experience ideally in retail e-commerce or consumer-facing brands
Diploma or degree in Marketing Communications Business or a related field
Strong command of the English language both spoken and written. Mandarin is a plus!
Strong understanding of digital advertising platforms (Meta Ads Google Ads) and experience managing ad budgets and analysing performance metrics
Experience with content strategy copywriting and creative development
Strong project management skills with the ability to manage timelines stakeholders and multiple campaigns simultaneously
Hands-on resourceful and able to multitask in a fast-paced retail environment
Comfortable being on camera for content creation and social media
Strong communication and interpersonal skills
Proactive and flexible with a willingness to roll up your sleeves and tackle tasks as business needs evolve
Familiarity with generative AI tools (e.g. ChatGPT Claude) to enhance efficiency in copywriting content ideation and research.
Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics
Additional Information :
Due to the high volume of applicants. Only shortlisted will be notified.
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Remote Work :
No
Employment Type :
Full-time
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, C ... View more