Senior Brand Manager, Oncology (Hematology)
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
The team is looking for a talented and experienced individual to lead the marketing and commercial activities within our oncology portfolio. Through innovative tactics and a team-oriented approach the Senior Brand Manager will play a pivotal role within the marketing team. This position is based in Montreal (Saint-Laurent) and reports to the Business Unit Head Hematology.
Key Responsibilities:
- Lead and successfully implement the annual cross-functional Integrated Brand plan.
- Develop strategies to accelerate business performance based on market insights and identified challenges & opportunities.
- Develop implement and measure tactics aligned to strategies identified in the marketing plan.
- Managing and strategically spending the Advertising and Promotion (A&P) budget.
- Support in the monthly and annual financial processes.
- Communicating strategic goals positioning messaging and tactical plans to internal customers field sales force and external agencies.
- Contribute to cross-functional brand team and working groups in order to optimize initiatives.
- Prepare and deliver presentations to the different stakeholders including Global/Area business reviews.
- Analyze market issues and opportunities and communicate findings to brand team and to senior management.
- Support the Brand Team in the planning and coordination of the national sales meeting and cycle meetings.
- Work collaboratively with external vendors.
Qualifications :
- Bachelors degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing (for all non-English speaking countries)
- Preferred: Marketing track record of success within FMCG Media and/or Digital/IT industry
Sales track record of success within biotech/pharmaceutical or any other industry
Additional Information :
Education/Experience required:
- Bachelors degree in Commerce Science or related field is required.
- Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry:
- Marketing experience within a relevant therapeutic area is a strength (minimum four years).
- Hematology experience preferred.
- Experience with digital/virtual programs deployment is an asset.
- Ability to think and plan strategically (work plans activities timelines targeting) and operating with execution excellence.
Essential skills and abilities:
- Advanced oral and written communication skills.
- Experience with Microsoft Office Suite (Outlook PowerPoint Excel Word etc.).
- Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks).
- Travel required about 25% of the time.
- Valid drivers license and passport.
Key leadership competencies:
- Drive & communicate vision and strategy.
- Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution.
- Contribute to the brand team as an effective and genuine team player.
- Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand.
- Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience.
- Drive and Manage Projects.
- Propose new and innovative marketing solutions.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
