Director, CMS Stablecoin Product Strategy & GTM

The Director CMS Stablecoin Product Strategy will drive the product strategy go-to-market and execution for Visas stablecoin product portfolio within CMS. This role will define the CMS stablecoin strategy launching and scaling stablecoin-based solutions across use cases.

Stablecoin Product Strategy

• Define and evolve Visas stablecoin strategy in alignment with CMS and enterprise priorities. Scan horizon for wider Web3 and digital asset opportunities that should form a part of our strategy.
• Identify high-fit products and partner with Product to integrate stablecoin enablement into future roadmaps.
• Identify where partnerships will be needed to fill product gaps and mobilize teams around new partner identification and integration.

Customer Discovery & Solutioning

• Guide solutioning and discovery efforts by uncovering customer needs in partnership with Regions & Product.
• Partner closely with regional and sales teams on client-facing commercialization activitiesfrom early discovery through pilot deploymentensuring CMS stablecoin solutions are validated implemented and positioned for scale across priority verticals. Contribute to cross-functional client implementation plans with Regions Sales and Product maintaining accountability for stablecoin-related execution milestones and measurable client outcomes.
• Serve as the CMS stablecoin specialist in client and partner engagements providing clear product expertise and validating client needs into actionable go-to-market requirements.
• Represent Visas CMS stablecoin portfolio in client forums executive briefings and partner workshops to help shape market understanding and drive adoption

Market Development & Enablement

• Identify and prioritize high-impact verticals (e.g. Treasury SMB Gig Economy Gaming IoT) and develop tailored commercialization and strategic growth plans.
• Launch and maintain customer playbooks including value proposition compliance FAQs and sample collateral.
• Collaborate with Regional teams to develop differentiated go-to-market strategies for use cases such as XB payroll remittances merchant settlement creator payouts and programmable payments.
• Collaborate with marketing to develop and deploy regional educational campaigns including high-impact case studies.
• Lead competitive analysis and strategic positioning efforts to differentiate Visas stablecoin offerings.
• Monitor market trends regulatory developments and emerging technologies to inform strategic decisions.

Performance & Strategic Optimization

• Own leadership communications to surface needed decisions investments and alignment.
• Support strategy and commercialization KPIs including adoption rates transaction volumes client engagement and revenue impact.
• Identify opportunities to optimize commercialization processes tools and strategic frameworks to improve efficiency and impact.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications

• 10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

• 12 or more years of work experience with a Bachelors Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 6 years of work experience with a PhD
• 10 years in payments fintech product management or related field.
• Experience with B2B payments stablecoins or digital assets preferred.
• Proven ability to manage cross-functional projects and drive GTM execution.
• Strong analytical communication and stakeholder management skills.
• Ability to work in a fast-paced matrixed environment.

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 192300 to 307600 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Full-time