Director, Integrated Media

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

Who We Are:

Digital Matter is a next-generation growth and transformation partner built for the realities of todays market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class with the same intentionality and governance applied to capital allocation. By connecting data technology andcreative we turn media investment into measurable enterprise value: accelerating growth improving efficiency and building durable capabilities.

Over the past seven yearsweveguided organizations through IPOs digital turnarounds and successful exits. Our point of view is simple: when media is managed as capital it becomes a catalyst for transformation at scale.

As the Director Integrated Media you will be the strategic owner and day-to-day lead for a portfolio of clients setting direction orchestrating channel delivery and ensuring our work is consistently insight-led performance-driven and future-ready.

Reporting to the SVP Integrated Media. you will lead integrated strategy across Paid Search Paid Social Programmatic and emerging channels while partnering closely with our Product Data Science/Analytics and Engineering teams to embed automation advanced measurement and AI-enabled insights into how we plan activate and optimize media.

This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation and (2) hands-on orchestration of integrated media execution

What Youll Do

Set the investment strategy (media as a capital allocation problem)
Own integrated media strategy across a portfolio of clients ensuring investment decisions are tied to clear business outcomes (growth efficiency customer value and brand impact).
Build a deep understanding of each clients objectives customers unit economics constraints and competitive context then translate that context into actionable media strategies.
Lead development of dynamic full-funnel media plans including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles audience strategy and creative implications
Orchestrate cross-channel delivery with operational rigor
Partner with Channel leads (Search Social Programmatic and emerging) to translate strategy into high-quality activation and outcomes.
Guide teams through the full media delivery lifecycle: planning projections launch readiness in-market management optimization and executive-ready insight generation.
Establish clean operating rhythmsclear briefs governance QA and performance cadencesto improve speed consistency and scalability.
Build a measurement spine that drives decision-making
Apply modern measurement approaches (MMM MTA LTA lift studies incrementality testing) to quantify impact reduce uncertainty and prioritize the highest-return opportunities.
Turn performance data into decisive narratives: what happened why it happened what we learned and what we will do next.
Identify whitespace and unlock growth opportunities across audience channel mix creative and spend allocation.
Advance the platform (automation analytics AI)
Partner with Product Data Science/Analytics and Engineering to deploy dashboards automation and AI-enabled workflows that improve clarity speed and decision quality.
Help shape next practices in integrated planning optimization and performance storytelling by translating emerging capabilities into practical client impact.
Lead teams and grow the business
Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft judgment and execution.
Support new business efforts (RFP inputs case studies and pitches) and help articulate Digital Matters POV on media as an asset class externally

What Youll Bring

10 years in integrated digital media ideally across retail fashion luxury or adjacent consumer categorieswith increasing ownership of strategy delivery and outcomes.
Demonstrated ability to build and run integrated brand performance strategies across Paid Search Paid Social Programmatic/CTV and emerging platforms.
Strong platform fluency across Meta TikTok Google The Trade Desk CTV and related ecosystemsable to guide teams and challenge assumptions with confidence.
A structured analytical problem-solving mindset: you can decompose ambiguity build a plan and connect media decisions to business impact.
Strong command of measurement and analytics including attribution concepts incrementality lift and experimentation designwith the ability to convert analysis into action.
Excellence in performance storytelling: executive-ready synthesis that is crisp grounded and decision-oriented (not just reporting).
Tools fluency: advanced Excel plus data visualization/storytelling tools (e.g. Tableau thinkcell).
A confident client leader: trusted counsel to senior stakeholders comfortable leading hard conversations and driving alignment.
Operator mentality and end-to-end ownership: you can set strategy and also ensure the details land in market correctly.
Proven people leadership in fast-paced environments with a track record of developing talent and scaling standards.
Bachelors degree or equivalent experience; emphasis in marketing business economics analytics or related fields is a plus.

$165000 - $210000 a year

What We Offer:

Competitive salary

Full coverage health insurance including Medical Dental and Vision

401K with company contribution

17 vacation daysin addition to company holidays sick days and summer Fridays

Pre-taxed commuter benefits

16 weeks of paid parental leave

And more...

What We Value

One Team.

Were all in. When we win we win together. When we miss we learn together. Collaboration isnt optional; its how we operate. Everyone plays a part everyone has a stake and every result belongs to all of us.

Maximum Transparency.

We are transparent both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.

Ownership Culture.

We believe in moving with purpose. We dont wait for perfect conditions - we identify opportunities make informed decisions and execute with speed and accountability. Success is measured by what we accomplish not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs job requirements and individual qualifications. All candidates are considered without regard to race color religion gender sexuality national origin age disability genetics or any other protected status

Required Experience:

Director

Who We Are:Digital Matter is a next-generation growth and transformation partner built for the realities of todays market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.We help consumer brands manage media as a strategic asset class with the s...