Digital Marketing Specialist

Job Category

Job Profile

Job Title

Department

Compensation Range

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge qualifications and experience for the the normal course employees will be hired transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

At UBC we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research innovation and learning for all faculty staff and students. Our commitment to employment equity helps achieve inclusion and fairness brings rich diversity to UBC as a workplace and creates the necessary conditions for a rewarding career.

Job Summary

UBC Sauder School of Business is one of the worlds leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan and one that underpins our educational mission.

We acknowledge that UBC Sauder at the Vancouver Point Grey campus is situated on the traditional ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at UBC Robson Square is situated on the traditional territory of the Musqueam Squamish and Tsleil-Waututh.

The Marketing and Communications department at UBC Sauder leads initiatives to build the brand and reputation of the school both in domestic and global markets and develops marketing and communication strategies to promote business objectives including recruitment student experience fundraising and alumni and community engagement.

The Digital Marketing Specialist is responsible for the coordination and execution of various marketing initiatives that promote UBC Sauders programs through digital and traditional channels with an emphasis on email marketing and lead generation digital campaigns. Focusing on content creation planning and alignment with business goals the Digital Marketing Specialist ensures the seamless delivery of campaigns and event promotions to target audiences with the intent of helping to drive conversions engagement and brand visibility.

Organizational Status
The Digital Marketing Specialist reports to the Marketing Manager works within the Marketing and Communications department and collaborates with stakeholders across various business units to align email marketing digital campaigns and other marketing strategies with organizational objectives.

Work Performed

Digital Marketing

• Works with the Marketing Manager to develop and implement digital marketing campaigns to support business unit goals and KPIs.

• Supports market research initiatives to understand the target audience and identifies marketing and growth opportunities.

• Implements campaigns across various digital channels like email social media paid advertising and search.

• Measures and analyzes campaigns success using data and analytics tools.

• Facilitates stakeholder meetings and explains the campaign details to business unit partners with key performance metrics (KPIs).

Email and Event Marketing

• Plans manages and implements comprehensive email marketing campaigns including audience segmentation content creation scheduling and performance analysis.

• Coordinates email marketing initiatives in line with the overall marketing strategy to support program awareness event promotion and lead generation.

• Collaborates with internal stakeholders to gather content create effective email templates and manage distribution via email platforms like Salesforce Marketing Cloud and Campaigner.

• Implements A/B testing monitors key performance indicators (KPIs) and optimizes email marketing performance.

• Leads the promotion of events including open houses webinars and growth events ensuring content and communication are aligned with marketing goals.

• Develops event-related email sequences promotional collateral and landing pages to drive event registration and attendance.

• Coordinates with internal teams to ensure all digital assets including email invites social posts and web content are updated and reflective of current events.

• Liaises with external vendors including creative agencies copywriters and printers on the production of marketing and communications materials related to email and event campaigns.

• Ensures marketing assets are produced on time within budget and according to creative guidelines.

• Performs competitive analysis and research on email marketing trends industry best practices and audience engagement tactics.

Content Development

• Writes edits and proofreads copy for email campaigns event promotions landing pages and other digital/print collateral to ensure consistency in messaging and brand voice.

• Manages timelines and coordinates feedback from internal stakeholders and vendors to ensure all assets meet project requirements and are delivered on schedule.

• Collaborates with the Digital Experience Team to ensure web content and email campaign landing pages are updated to support promotional efforts.

• Supports the execution of print and digital media campaigns assists with project coordination and provides feedback on ongoing marketing initiatives.

• Performs other related duties as required.

Consequence of Error/Judgement
This role requires a high level of initiative judgment and professionalism in prioritizing tasks and ensuring quality execution of marketing projects. Errors in the execution of email marketing or event promotion campaigns may result in decreased engagement missed conversion opportunities and reputational damage to UBC Sauder.

Supervision Received
Reports to the Marketing Manager and receives general direction on projects and campaigns.

Supervision Given
n/a

Minimum Qualifications
Diploma in Marketing. Minimum of one year of related experience or the equivalent combination of education and experience.

- Willingness to respect diverse perspectives including perspectives in conflict with ones own
- Demonstrates a commitment to enhancing ones own awareness knowledge and skills related to equity diversity and inclusion

Preferred Qualifications

• Demonstrated knowledge of email marketing platforms (e.g. Salesforce Marketing Cloud Mailchimp) and automation tools.

• Proficiency in campaign management audience segmentation and email analytics reporting.

• Event marketing experience with strong organizational skills to manage multiple campaigns and event promotions simultaneously.

• Ability to interact professionally with both internal and external stakeholders.

• Strong verbal and written communication skills with exceptional attention to detail.

• A degree in Business Communications or a related field is preferred.

• Experience working in a similar marketing role within higher education or a related sector.

• Knowledge of digital marketing tools (Adobe Creative Suite Hootsuite Google Analytics WordPress etc.) is a strong asset.