Sr. Growth Marketing Manager

About Checkr
Checkr is building the data platform to power safe and fair decisions. Established in 2014 Checkrs innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100000 customers including DoorDash Coinbase Lyft Instacart and Airtable.

Were a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes CloudList and is a Y Combinator 2024 Breakthrough Company.

About the team/role

Checkr is hiring a Senior Growth Marketing Manager to drive pipeline and self-serve revenue growth for our Truework business. This role will report to Checkrs Sr. Director of Growth Marketing and will be instrumental in shaping and scaling acquisition onboarding and retention across growth marketing channels (SEO AEO website conversion optimization paid search paid social & display affiliate email). The ideal candidate will have a generalist growth marketing background and is comfortable leading complex high-priority initiatives that dont have an established playbook. Youll operate with high autonomy build strong cross-functional partnerships (Product PMM Sales Brand/Creative RevOps Data Web/Eng) and deliver measurable impact against company KPIs.

What youll do

• Growth Strategy: Define acquisition onboarding and retention strategy spanning search (organic & paid) web email social display and more while overseeing execution through appropriate team stakeholders.
• Channel Testing & Analytics: Rapidly identify test and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.
• Database Activation: Deploy strategies to re-engage aged leads and customers
• Conversion Rate and Funnel Optimization:Oversee website optimization and partner closely with Product and Design to optimize self-serve (PLG) signup and onboarding experience.
• Paid Acquisition:Define and oversee all paid acquisition strategies to fuel new customer acquisition across search social display and affiliate. Campaigns will be run in-house directly by you while programs scale with the possibility of external support once traction is proven.
• SEO and AEO:Lead SEO and AEO strategy identifying key content and technical gaps and opportunities for improvement.

What you bring

• 6 years experience in digital/growth marketing ideally in high-growth B2B tech environments. Experience working in a business with a PLG/self-serve acquisition funnel is strongly preferred.
• A creative test and learn mindset particularly when it comes to testing cutting edge AI solutions and tools.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficient with basic analytical tools (Google Sheets/Excel Looker Google Analytics).
• A desire to constantly improve and zero patience for inefficiency.
• Self starter: go-getter attitude who likes to get things done on their own initiative.

What youll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical dental and vision coverage
• Unlimited PTO policy
• Monthly wellness stipend

At Checkr we believe a hybrid work environment strengthens collaboration drives innovation and encourages connection. Our hub locations are Denver CO San Francisco CA Nashville TN and Santiago Chile. Individuals are expected to work from the office 3 days a -office perks are provided such as lunch five times a week a commuter stipend and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Equal Employment Opportunities at Checkr
Checkr is committed to building the best product and company which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds including those whose histories are impacted by the justice system in accordance with local state and/or federal laws including the San Franciscos Fair Chance Ordinance.

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