Content Marketing Specialist DACH Market

Hello!

At Factorial we believe that the strength of our growth mirrors the strength of our content. Thats why were looking for a Content Marketing Specialist whose mission will be to empower our brand and inbound strategy by designing and executing high-impact content that attracts engages and converts our audience. This role calls for someone who can turn ideas into compelling stories elevate our presence in the DACH market and drive measurable results across traffic leads and engagement.

Are you ready for the challenge

About the role

We are seeking a rockstar marketeer to own the Content Strategy for Factorials DACH Market both strategic and hands-on.

During the first months youll focus on content creation SEO optimization managing freelancers and publishing blog posts while building a solid understanding of our audience and their needs. Your responsibilities will grow quickly as you take ownership of the long-term german content strategy and drive measurable impact across traffic engagement and lead generation.

Youll need to balance big-picture thinking with day-to-day execution from planning and creating content to analyzing performance and iterating on campaigns.

In a few words: a mid-level high-impact role for a hands-on marketer ready to own and scale Factorials content strategy from quick wins to long-term impact with autonomy and direct business results.

What will you be doing

1. Copywriting & Blog Management

• Drive our german blog operations: planning coordination and publication in line with SEO goals.
• Collaborate with freelancers and internal experts to produce high-quality on-brand content.
• Edit optimize and elevate articles to ensure clarity engagement and search visibility.
• Monitor performance and identify opportunities to grow organic traffic and readership.

2. Content Strategy & Optimization

• Define and execute the content roadmap with the Content Lead ensuring alignment with global strategy and local business needs.
• Collaborate with Product Marketing Sales and Growth teams to craft content that speaks to our ICPs challenges and drives commercial outcomes.
• Create premium resources (guides eBooks case studies landing pages) that fuel lead generation and brand authority.
• Continuously refine the content library and website to keep it fresh relevant and impactful.

3. Performance & Growth

• Adopt a growth-driven mindset; test learn and scale what works.
• Track and analyze performance metrics (traffic engagement conversion CRM attribution).
• Use insights to influence future strategy and amplify the reach of successful initiatives.
• Collaborate with cross-market teams to share learnings and replicate best practices.

Your Profile:

• Excellent writing skills in German (fluid tone strong storytelling impeccable spelling).
• 1 years of experience in content marketing or B2B copywriting ideally in SaaS or HR.
• A true storyteller you know how to turn insights into content that connects educates and converts.
• Basic understanding of SEO and keyword optimization principles.
• Ability to manage multiple projects simultaneously with autonomy and rigor.
• Team-player mindset curiosity and proactivity.

Bonus Skills

• Experience with CRM tools (Salesforce HubSpot) and SEO platforms (Ahrefs Semrush WordPress).
• Fluency in English; Spanish is a plus (we are international!)
• Familiarity with collaborative tools (Notion Asana Figma).
• A passion for HR SaaS or content marketing trends; you enjoy experimenting and staying ahead.

Well truly value someone who:

• Brings fresh perspectives and knows how to make marketing feel human creative and energizing rather than corporate.
• Has a strong sense of ownership balancing autonomy with effective teamwork.
• Is organized proactive and solution-oriented turning challenges into opportunities.
• Is humble curious and collaborative; focused on enabling partner success rather than pushing marketing.
• Loves working with people from diverse backgrounds and adapting to different communication styles.
• Is committed to continuous learning personal growth and evolving alongside a fast-growing company.

Perks of being part of our team

• Save expenses with Cobee and get your salary in advance with Payflow
• TaxDown to simplify your taxes and maximize your savings!
• Healthy life with Wellhub and Alan as private health insurance
• Language classes with Yolk Academy & Factorial Language exchange
• Syra Nora and Apeteat discounts!
• Breakfast in the office organic fruit and free caffeine and theine
• Flexible schedules pet Friendly and no dress code!

Structured career paths to support your professional growth- we dont believe in dead ends.

Transparent salary grids from 28.000 to 35.000 OTE with a 90/10 split (fixed/variable).

Is this you! Come rock the world with us!

About us

At Factorial were building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR finance and operations freeing teams from manual processes so they can focus on what really matters: leading growing and taking care of their people.

With over 1200 employees across 7 markets we serve 700000 users and are one of Europes fastest-growing SaaS companies backed by top-tier investors and proudly headquartered in believe in bold goals radical ownership and inclusive collaboration. If youre excited to shape the future of business management technology wed love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions not excuses.
• We learn and teach: Were dedicated to learning something new every day and above all share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us Check our website!

We #betonpeople

#LI-IE1