CRM & Comms Pub Marketing Executive
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Job Location:
Monthly Salary:
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.
Your day-to-day activities will include:
- Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection.
- Management of online review platforms and our centralised resource website.
- upporting the creative requirements of Pub Marketing Manager for digital display media and social media use.
- Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
- Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events our beers and local tactical promotions.
- Utilising our CRM platform to manage data health and segmentation.
- Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
- Regularly updating and developing new content (including but not limited to articles infographics videos and copy) for our central resource centre website to support pub businesses
- Copywriting for a multitude of purposes including articles guides and web pages
- Building new content on resource centre using WordPress (coding experience not required)
- Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
- Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
- Supporting implementation and training of with pub businesses
- Offering remote support to both Pub Marketing Manager and pub operators on developing success with
- Creation of key creative assets for digital display media and social media
- Supporting Pub Marketing Manager on ad-hoc tasks and projects
Who are we looking for someone who:
- Is creative and innovative with a passion for new concepts and ideas
- Demonstrates our values of warm hospitality innovation eye for detail and craftsmanship in everything you do.
- A quick learner and eager to understand new systems
- Understands marketing concepts focussed on engagement of pub consumer and pub operator
- Knowledgeable on and able to demonstrate copywriting skills (for print web and social media)
- An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
- Able to project plan and work to strict deadlines
Expieriece required:
- Must be able to demonstrate CRM experience and end-to-end implementation
- Experience of working with customers be engaging with a bright and positive approach
- Will have experience in a marketing role preferably running email marketing campaigns
- Basic understanding of GDPR
- Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);
- Will have experience of working with systems such as Canva Adobe and Wordpress.
In return we are offering a rewarding role with scope for career progression along with;
- A fun environment where you will receive the training and support to develop and progress
- Stream the ability to access up to 40% of your wages as you earn them
- Free parking onsite
- Health cash plan with access to discounted high street perks
- 33 days holiday
- Employee Assistance Programme
- Enhanced maternity and paternity pay
- Apprenticeships available
- Discounted accommodation food and drink in our beautiful Hotels and Inns across the country
- Pension & Life assurance
- Long service awards including free meals and free stays with your friends or family
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
About Company
Established for over 200 years, Daniel Thwaites is a diverse hospitality business which owns hotels, inns and pubs across the country, as well as its very own craft brewery. Head office is located in Mellor Brook where a dedicated team work to deliver continued growth for the managed ... View more
