Senior Manager, International Retail Marketing
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Job Location:
Beverly Hills, CA - USA
Yearly Salary:
$ 125000 - 145000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
WHY JOIN ALO
Mindful movement. Its at the core of why we do what we do at ALOits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
Alos Senior Manager of International Retail Marketing will support the planning and execution of ALOs global retail expansion owning end-to-end project management of international store openings from concept through launch. Serving as the operational backbone behind each opening you will translate creative vision and Marketing strategy into high-impact store launches that drive awareness affinity and new country growth. You will build scalable processes to support our rapid expansion and partner cross-functionally with teams across the business to deliver seamless on-brand experiences. This role will manage budgets all aspects of production timelines time zones vendors and complex logistics with local nuanceensuring every international retail opening is better than the last.
RESPONSIBILITIES
International Opening Planning Project Management
- Own the detailed project plans for international new store openings on the Retail Marketing side from concept creation to execution
- Maintain timelines run of shows flag risks and ensure all cross functional teams (Visual Merchandising the New Store Opening team Community PR Influencer Talent Social Legal Digital etc.) are aligned and tracking towards key milestones
- Support every aspect of event production from start to finish from coordinating with events agencies vendors contractors shipping partners construction teams etc.
- Manage procurement of supplies signage and all event assets required for success
- Work hand in hand with in-house creative CRM and planning teams daily
- Frequently work outside of the PST time zone to complete projects being willing to work across KST CST CET GMT etc. to communicate in real time with event partners across the globe
Budget Vendor Process Management
- Own budget tracking for each international opening maintaining meticulous records flagging risks and supporting reconciliation
- Coordinate with Finance for POs accruals tracking spend by month and vendor onboarding
- Build refine the new store opening template consistently as openings increase
- Manage myriad vendor payments with various internal AP teams ensuring invoices are paid quickly in the correct currencies tracked appropriately and coded to the right place
- Manage international shipping daily ensuring key event materials cross borders successfully liaising with shipping partners ALO owned warehouse teams couriers Planning Allocation teams customs etc.
Onsite Execution
- Travel internationally as needed to spearhead new store openings on the ground ensuring seamless execution real time problem solving support from start to finish and a positive brand presence to ensure camaraderie and success
- Manage opening logistics directly from load-in production builds VIP events offsite community programming private shop nights private tours grand opening weekends and load-out
- Ensure every opening meets Alos global standard of excellence and is on brand
Post-Opening Support
- Help maintain scalable tools templates and processes to support future rapid international expansion that incorporate learnings from recent openings
- Responsible for capturing KPIs after every new store opening logging into a recap tracker including event attendance store performance social recaps new customer acquisition etc.
- Lead postmortem recaps and collect learnings across all cross functional partners post openings
NSO Community Programming
- Research community partners and studios in new target international markets where Alo isnt widely recognized and brand engagement is low to activate brand affinity through authentic community engagementduring new store openings
- Consistently build community programming around new store openings that drive traffic in-store and facilitate new customer acquisition
- Have finger on the pulse of key cultural moments in new cities that Alo is entering to strategically drive traffic in-store through organic community programming
- Responsible for capturing KPIs after every initiative and logging into recap tracker including event attendance bounce back redemption rate and new customer acquisition
QUALIFICATIONS
- 8 years of relevant experience
- Bachelors degree in Marketing Business or related field
- Strong organizational abilities with impeccable attention to detail with ability to prioritize and juggle multiple projects simultaneously
- Self-starter with experience facilitating programming from ideation through execution that thrives in a high-growth fast-paced environment
- Creative thinker and problem solver always looking beyond available options with a finger on the pulse of new strategy and concepts
- A systems-driven thinker that can turn ambiguity into clear plans
- Excellent communicator with skills and ability to cross functionally collaborate with internal teams and external partners
- Comfortable consistently working across multiple time zones and navigating cultural nuances
- Willingness to travel frequently to support event activations new store openings
- Skilled in Microsoft Office Suite Canva/Pitch Asana budget management and project management tools
The base salary range for this position is $125000 - $145000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.
Required Experience:
Senior Manager
Key Skills
- Business Development
- Marketing
- Company Website
- International Project
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- International Business
- marketing collateral
- Powerpoint
- Analytics
About Company
Shop the best yoga wear & accessories for yoga and working out. Wear-tested by yogis for the best fit. Shop celeb-approved yoga pants, workout tights, leggings, capris & lounge for women & men at aloyoga.com.
