The Marketing Manager is responsible for planning coordinating and overseeing the execution of marketing campaigns brand activations and promotional initiatives across ATL BTL and digital channels. The role ensures strong alignment between marketing strategy and business objectives manages execution teams and vendors and delivers consistent brand experiences across all touchpoints.
Lead the planning and end-to-end execution of integrated marketing campaigns and promotions across ATL BTL digital and experiential channels.
Translate business and sales objectives into clear marketing execution plans timelines and deliverables.
Supervise and coordinate marketing executives/associates to ensure timely and high-quality campaign delivery.
Manage creative development workflows including briefing agencies approving concepts overseeing production and ensuring brand compliance.
Collaborate closely with the Sales team to design and deploy showroom toolkits promotional materials and on-ground activations.
Oversee vendor management including printers fabricators media partners event teams and other third-party suppliers.
Monitor campaign performance review execution quality and provide insights learnings and recommendations for improvement.
Ensure accuracy and consistency across marketing trackers campaign calendars and brand asset repositories.
Coordinate with digital teams to ensure campaign alignment across social media and online promotions.
Prepare structured marketing reports for management highlighting campaign outcomes effectiveness and next steps.
58 years experience in marketing execution brand management or integrated marketing roles.
Proven experience managing campaigns vendors and cross-functional stakeholders.
Strong project management coordination and execution skills.
Solid understanding of ATL BTL digital marketing and on-ground activations.
Excellent communication presentation and stakeholder management skills.
Strong proficiency in PowerPoint and Excel/Google Sheets.
Successful delivery of marketing campaigns on time and within budget.
Quality and consistency of brand execution across all channels.
Vendor performance and execution efficiency.
Campaign performance insights and reporting quality.
IT Services and IT Consulting