Paid Media Manager

Chicago, IL - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Paid Media Manager is a strategic revenue-driven leader responsible for owning the paid media function across multiple brands and regions. This role goes far beyond campaign execution it requires full-funnel strategy development cross-functional alignment budget stewardship and clear visibility into how paid media directly impacts pipeline revenue and ROI/ROAS.

The ideal candidate is an analytical proactive marketer who can independently manage complex campaigns present performance narratives to Sales and senior leadership and continuously identify opportunities for scale and efficiency.

Key Responsibilities

1. Revenue & Pipeline Accountability

Own the paid media contribution to pipeline revenue ROI and ROAS.

Develop scalable multi-channel strategies to drive measurable growth across brands and regions.

Ensure paid media architecture reporting workflows and systems operate efficiently and reliably.

2. Platform Expertise (Hands-On Experience Required)

Candidates must already be proficient in:

GA4 (event tracking attribution advanced conversion reporting)

Salesforce (lead opportunity revenue reporting and visibility)

Google Ads & Microsoft/Bing Search

LinkedIn Ads (lead gen ABM-focused campaigns)

Exposure to StackAdapt or additional emerging platforms is a plus but not required upfront.

3. Reporting Analytics & Stakeholder Communication

Own weekly monthly and quarterly reporting for all paid media programs.

Clearly articulate KPIs including:

oROAS vs ROI

oCost per Lead vs Cost per Opportunity

oRevenue Influenced vs Revenue Sourced

Present performance insights to non-marketing audiences including Sales Brand and leadership teams.

Identify key trends optimization opportunities and financial impacts proactively.

4. Budget Ownership & Multi-Brand Scale Management

Manage multiple budgets simultaneously across:

oDistinct brands

oGeographic regions

oMixed campaign objectives (brand awareness vs demand generation)

Reallocate spend based on performance insights not simple pacing or historical patterns.

Ensure budgets are strategically aligned with pipeline and revenue targets.

5. Campaign Strategy Leadership

Serve as the primary owner of paid media campaign strategy.

Proactively ideate and propose net-new campaign frameworks and tests.

Balance mid/upper funnel initiatives with lower-funnel demand-generation strategy.

Translate business goals into actionable platform-specific tactics across channels.

6. Cross-Functional Collaboration

Work closely with:

Sales to maintain a closed-loop feedback system on pipeline quality and conversion trends.

Web/SEO teams to optimize landing page experience and conversion rates.

Brand & Content teams to ensure message consistency and audience alignment.

Marketing leadership and Brand Managers to support broader go to market initiatives.

The manager must understand the full-funnel ecosystem not just channel-level execution.

7. Seniority Expectations

This role is designed for a mid- to senior-level paid media professional who can:

Fully own the channel

Operate independently with minimal day-to-day direction

Still be coachable and eager to grow within the organization

Oversee one individual Media Specialist

This is not an entry-level or execution-only position.

8. Success Metrics in the First 90 Days

Establish trustworthy revenue-tied reporting infrastructure

Deliver clear insights on channel and campaign performance

Launch at least one new testable campaign strategy or framework

Build confidence with Sales that paid media is positively impacting pipeline

$74811 - $94559 a year

Daniels Health & Sharpsmart is an equal opportunity accordance with anti-discrimination law it is the purpose of this policy to effectuate these principles and mandates. Daniels Health & Sharpsmart prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race color religion sex age national origin disability status protected veteran status or any other characteristic protected by law. Daniels Health & Sharpsmart conforms to the spirit as well as to the letter of all applicable laws and regulations.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager