SEO Specialist – Digital Assets

The Content & SEO Center of Excellence (CoE) within DIGITAL ASSETS (XPO) manages the commercial websites of the Groups brands. These sites are built on the ONE digital platform which enables the deployment of the latest generation of responsive commercial websites ensuring consistent and optimized customer experience.

• Designing digital experiences (product pages brand content editorial content) in alignment with digital marketing teams.
• Building and integrating these experiences into the CMS ensuring compliance with Group guidelines and marketing roadmaps.
• Deploying them progressively across countries supporting local markets and ensuring project execution.
• Managing SEO integration during deployments including country workshops technical setup URL mapping sitemap monitoring and operational coordination with project content and external teams.

The mission is divided between run activities (2040%) and international deployment of the ONE digital platform (6080%).

Deployment

• Participate in regular meetings with launchers to stay ahead of all projects.
• Contribute to the deployment of sites modules and pages in different countries.
• Organize and lead SEO workshops with local markets tracking actions and best practices.
• Monitor and verify sitemaps to ensure completeness and compliance.
• Manage URL mapping ensuring consistency and SEO optimization.
• Oversee technical SEO setup of the site (tags redirects indexing performance structured data etc.).
• Act as the SEO reference in deployment processes supporting launchers and markets.
• Resolve technical and semantic SEO issues encountered during deployments.
• Maintain and update the SEO timeline considering time and resource constraints.

Run

• Participate in regular meetings with UX to anticipate all content projects.
• Frame content projects with UX to define SEO expectations for each project.
• Understand deliverables and explain them to Content team stakeholders.
• Provide deliverables from the corporate agency to the appropriate Content team stakeholders.
• Conduct SEO workshops for countries and marketing teams to explain SEO issues and optimization opportunities.
• Update SEO guidelines for countries and marketing teams.
• Write new SEO guidelines according to evolving needs.
• Share best practices with local teams and marketing stakeholders.
• Monitor Google Search Console for each country (tagging alert monitoring etc.).
• Participate in regular meetings with Product Owners to anticipate upcoming projects (framing grooming etc.).
• Ensure SEO rules are applied in each project.
• Create and track tickets for various projects.
• Track analyze and resolve ongoing tickets.
• Participate in meetings with the corporate agency.

Working Mode

• Hybrid working arrangement: 3 days remote / 2 days on-site at the office (specific days to be confirmed at the start of the assignment).
• Working hours: 9:00 AM 5:00 PM.

Qualifications :

• Strong digital sensitivity with a user-centered mindset
• Solid web and digital culture
• Strong technical skills and expertise in SEO to align teams around SEO topics.
• Good knowledge of JIRA and Confluence.
• Operational mastery of SEO and analytics tools including new SEO practices (GEO search intent LLM/AI) to monitor analyze and optimize deployments.
• Ability to work effectively in a team proactive rigorous and deadline-oriented.
• Deep knowledge of technical semantic and UX SEO best practices including latest developments in contextual search GEO-targeting and AI-assisted content.
• Strong UX sensitivity and technical awareness (performance responsive design indexing constraints).
• Excellent organizational skills and ability to manage priorities in a dynamic environment with multiple parallel projects.
• Fluent in written and spoken English for international coordination and documentation.

Tools & Environment

• JIRA & Confluence
• SEO tools (Google Search Console Analytics crawl tools etc.)
• CMS & web deployment platforms
• Strong experience with SEO performance tracking and reporting

Informații suplimentare :

Our world is dynamic full of opportunities and our clients and colleagues constantly inspire us. However we know that performance and engagement also depend on a healthy work environment that values people and their well-being.

Thats why we have created a benefits package designed to make your life more comfortable in our team where you can feel supported and appreciated.

Heres what we offer:

• Hybrid work schedule: We offer you flexibility! You can work from home or the office depending on your needs and the companys requirements in coordination with your managers.
• Meal vouchers 
• Easter and Christmas gift vouchers (discretionary): During the holidays you will receive gift vouchers on a separate card helping you enjoy shopping and surprise your loved ones with beautiful presents.
• Private clinic medical subscription: With the medical subscription we provide you can ensure that your health is taken care of efficiently and comfortably.
• Discounts at partner dental clinics: Take advantage of discounts at our partner dental clinics to maintain your oral health at a more affordable price.
• Internal Courses: LinkedIn Learning and other internal tools
• Referral bonuses: We offer you attractive bonuses for recommending talented new colleagues.
• Christmas party: An annual tradition that we look forward to where we reconnect and enjoy together in a festive atmosphere!

Other benefits according to legal provisions:

• Reimbursement for glasses.
• Reimbursement for business travel.

Lets shape the future together!

Remote Work :

No

Employment Type :

Full-time