Commercial Sales Lead

YOUR MISSION

Ready to rethink nutrition At yfood weve been pioneering good food for everyday life since 2017 offering balanced convenient and truly delicious options. With our products weve created an entirely new category: Smart Food. Active across Europe growing fast and always on the lookout for fresh ideas. If you want to be part of a dynamic team thats revolutionising the food industry yfood is the place for you.

The UK is one of yfoods most important growth markets. With strong foundations already in place were now looking for a UK Commercial Sales Lead to accelerate our momentum unlock new opportunities and build a best-in-class retail operation.

As UK Commercial Sales Lead you will own and lead yfoods UK retail sales agenda. Working closely with the UK Country Manager and our Munich HQ youll drive growth across our existing retail partners while developing new business opportunities.

Youll be responsible for commercial strategy key customer relationships and building a high-performing sales team as the business grows. This role combines strategic leadership with hands-on execution in a fast-moving entrepreneurial environment.

Key established customers include: Tesco Sainsburys Co-op Holland & Barrett WHSmith Travel Superdrug Spar Nisa Costcutter Musgrave Ireland and key wholesalers.

Key Responsibilities

Commercial Leadership

Working closely with the UK Country Manager to manage the P&L for UK retail channels and customers growing revenues sustainably.

• Define and deliver the UK sales and channel strategy
• Create and deliver revenue plans to meet and exceed sales targets
• Identify white space and new business opportunities across UK retail

Customer & Account Management

• Lead/guide strategic relationships with key UK retail partners working with your experienced sales team
• Own commercial negotiations including pricing trade terms range distribution promotions and in-store execution excellence for your customers and lead aligned strategies with your team.
• Act as the key interface between UK retailers and yfood HQ teams

Growth & Execution

• Scale existing accounts while opening new revenue channels
• Work cross-functionally with Marketing to deliver strong local activation plans
• Partner with Operations on forecasting inventory and logistics planning
• Track performance market trends and competitor activity

Leadership & Team Development

• Build lead and develop the UK sales team over time (including agencies)
• Oversee forecasting reporting and internal sales operations
• Lead with ownership pace and commercial discipline

WHAT YOU NEED TO SUCCEED

Youre a commercially driven hands-on sales leader who combines structure with hustle and thrives in high-growth environments.

• 7 years experience in UK Food & Drink retail sales
• Strong experience across grocery high street and convenience/wholesale channels
• Proven success winning new retail accounts and scaling existing partnerships
• Experience owning retail P&Ls and managing complex route-to-market strategies
• Leadership experience with a track record of managing and developing teams
• Excellent negotiation communication and stakeholder management skills
• Strong analytical skills and commercial acumen
• A growth mindset high energy and strong sense of ownership

(WH)yfood

What drives us

Were a little different and thats exactly what makes us who we are:

• Passion: Were passionate about what we do. Full of energy optimism and hungry for whats next.
• Responsibility: We have each others backs take responsibility and give it our all when it really matters.
• Professionalism: We take our work seriously but not ourselves too much. Were open straightforward and always on equal footing. No bullshit no egos. Just teamwork.
• Innovation: We prefer Why not over Thats how its always been done. We love new ideas unconventional approaches and never stand still

What we offer

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
• Agility is key. Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. Thats why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose we offer a sports allowance workshops and campaigns ( yoga) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

Equal Opportunity Employer

At yfood we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.

We welcome applications from all individuals regardless of age race nationality ethnicity religion gender sexual orientation gender identity or expression marital status disability or any other characteristic protected by applicable laws.

Applications from people with disabilities are explicitly encouraged.