Head of Marketing, SEA

The Head of Marketing SEA will lead the development and execution of brand and channel activation for the full CooperVision portfolio with key focus in Malaysia and Singapore markets as well as professional services and training offerings that support customer engagement. The role is accountable for driving brand preference of both eye care professionals and consumers strengthening market position and ensuring alignment with the companys commercial objectives.

This role serves as a strategic partner to the General Manager with responsibility for delivering key commercial objectives including net sales achievement sustainable market share growth competitive portfolio development customer partnership and channel management. Gain a deep understanding of market dynamics and channel/customer insights to provide tangible structured action plans for sales execution. Lead inspire influence and communicate effectively with internal stakeholders (Regional Marketing Supply Chain RAQA and Sales Teams) to drive an aligned marketing vision.

1. Strategy and Planning

• Lead the Long Range Strategic Planning (LRSP) process including portfolio and pricing development over the LRSP horizon in close collaboration with Sales team

• Drive in partnership with Channel Managers the channel annual account planning process to align account strategies and ensure cross-functional alignment on customer strategies and plans for new and existing products

• Partner with key customers and CV business team through Customer Business Teams (CBT) to create meaningful Joint Business Plans (JBP)

• Responsible for the initiation and facilitation of relevant new product introduction through the NPLCO process

1. Category & Customer Strategy

• Builds a deep knowledge of industry category and channel dynamics customer growth strategies and competitor programs to provide insights that inform the development of market portfolio and customer marketing strategies and programs.

• Use market research to understand usage and wearing habits develop strategies to meet patient needs and capture opportunities.

• Develop and execute comprehensive brand-building plans aligned with company growth objectives.

1. Portfolio Marketing and Activation Planning

• Responsible for the portfolio strategy of assigned markets such as product positioning pricing and messaging from concept through to execution and customer activation

• Lead launch planning and initiatives to grow market share and brand equity

• Oversee integrated marketing campaigns digital content and CRM strategies to maximize product trial acquisition retention and loyalty.

1. Professional Endorsement

• Collaborate with the Professional Services team on internal and external communication programs that strengthen CooperVisions relationships with the optometry community.

• Increase brand preference and visibility among customers academic institutions professional bodies andkey opinion leaders.

• Drive advocacy from eye care professionals to increase adoption of CooperVision products.

• Represent CooperVision at selected industry and professional meetings.

1. Budget & Performance

• Manage marketing budgets and P&L track KPIs and ensure marketing initiatives deliver ROI and profitability.

• Optimize investment based on channel and brand objectives and competitor insights.

• Make pilot or targeted investments to capture commercial opportunities from both customer and consumer perspectives.

Qualifications Knowledge Skills and Abilities:

• Drive cross-functional collaboration (Regional Marketing Sales Supply Chain RAQA)

• Strong planner and influencer capable of motivating and inspiring commercial teams.

• Proven commercial strategist with strong executional skills and strategic thinking ability.

• Demonstrated success in managing marketing budgets and delivering KPIs and share growth.

• Performance- and results-oriented with a track record of setting clear expectations and driving initiatives across multiple stakeholders.

• Strong business acumen with the ability to manage all commercial aspects of the business.

• Ability to quickly grasp and interpret data for strategic decision-making.

• Decisive confident in acting with limited information and comfortable in new or uncertain situations.

• Strong negotiation and influence skills.

• Proven ability to build motivate and inspire teams to higher performance.

• Track record of attracting and retaining exceptional talent.

• Exceptional leadership management and people development skills.

• Self-motivated energetic and proactive.

• Flexible and adaptable to resilient a straetgic thinker open to feedback and quick to self-reflect and apply learnings.

• Excellent communication and interpersonal skills.

Work Environment:

• 80% office environment.
• 20% field presence (12 days per month for market visits or customer meetings).

Experience:

• Minimum 10 years of relevant marketing experience including 35 years in leadership roles with budget responsibility in international companies.
• Experience in developing budgets and business plans.
• Experience with marketing-related contract management (e.g. agency or vendor negotiations).

Education:

• Bachelors degree in Marketing or a related business field; MBA preferred.