Marketing Execution Senior Specialist

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Marketing Executionは顧客ライフサイクル製品ポートフォリオセグメントチャネル全体にわたるマーケティング活動を推進する役割です主な責任には以下が含まれます

チャネルエクスペリエンスコンテンツカスタマーマーケティングなど定義された重点領域でのスケーラブルな実行とイノベーションを統合しシームレスで一貫した顧客体験を実現することでビジネス成果効率スピードを向上させる

新規の購買者インフルエンサーの関心を引きつけ需要を創出し既存パイプラインに影響を与え採用利用定着を促進するマーケティングプログラムを実行する

主な責任役割Key Responsibilities & Tasks

需要創出と収益目標の達成

担当するセールスエリアにおけるマーケティングの 需要創出Demand Generation および 収益目標 を遂行する責任を持つ

ABMデータドリブンマーケインサイドマーケデジタルマーケイベントなどを含む各種マーケティング活動プログラムを計画実行

自身の施策単体のROIにとどまらずマーケティング全体の ROMI最適化 を意識しSAP全体のマーケティング効率最大化に貢献する

戦略実行Strategy Execution

担当地域のビジネスニーズに基づき適切なソリューション業界向けプログラムの組み合わせを選定しマーケティング戦略プランを策定

Digital First を優先したメディア施策イベントソーシャルデジタルキャンペーンDMメールナーチャリングなどを実行

キャンペーンを状況に応じて柔軟に見直しリソースを再配分

地域またはMUのセールスリーダーに対しマーケティングの代表として連携をリード

リード管理Lead Management

社内リード管理システムの深い理解を持ちリードアクセス管理が適切に行われるよう統制

レポートを分析しマーケティング施策がパイプラインに与える影響を把握

必要に応じてステークホルダーとアクションを調整し課題をプロアクティブにエスカレーション管理

データパフォーマンス管理Data and Performance Management

チームが必要なデータ管理やシステム操作を習得できるようトレーニングを確保

CRMレポートダッシュボードなどのシステムに精通し改善ポイントを見出して関係者に提案

市場調査分析Market Research/Analysis

市場調査分析結果を活用して戦略や施策を改善

他のマーケティングチームDigitalProductPartnerBU等と協働しインサイトを共有

アセット開発管理Asset Development and Management

ブランドメッセージレイアウトタクソノミーなどアセット制作に関連する戦略的判断を理解し推進

高品質なアセット制作をチームに指導し関係部門にも影響力を持って最適化を促す

代理店管理Agency Management

戦略的な代理店活用についてマネジメントと協議

購買契約法務SAPプロキュアメントポリシーに準拠しながら予算構造と連携

フィールドエネーブルメントField Enablement

セールスSales OpsVAT含むやパートナーにマーケティング計画を共有し連携を強化

施策実行に必要なアセットを展開し摩擦があれば調整

セールスにマーケ効果を伝え改善点を特定

顧客対応関係構築Customer Service and Relationship Management

顧客エンゲージメントに積極的に参加し得られたインサイトを戦略に反映

顧客満足度を高めブランド価値アドボカシークラウド更新に貢献

チャネル & エコシステム連携Channel & Ecosystem

ダイレクトインダイレクトのGTM戦略を理解しチャネルパートナーを統合したマーケティング実行を推進

GCGBチームと協力して効率化を図る

経験資格要件Experience & Educational Requirements

経験

35年のマーケティング実行

マルチナショナル企業での経験

セールスとの協働経験

B2Bマーケティング経験

IT業界での経験

流暢な日本語ビジネスレベルの英語

学歴

学士号または同等の資格必須

MBA修士号尚可

Marketing Execution

Drives marketing activities across the customer lifecycle product portfolio segment and channel. Responsibilities may include:
> Orchestrate scaled execution and innovation in defined areas of excellence (currently Channels Experience Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes efficiency and velocity.
> Execute on marketing program to attract the attention of new buyers and influencers build demand influence existing pipeline and drive adoption.

Key Responsibilities & Tasks

Responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory. Responsible for demand generation and acceleration through effective planning and execution of marketing activities programs and campaigns including the relevant use of account-based marketing data-driven marketing inside marketing digital marketing events and more. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.

Strategy Execution -Development of the marketing strategy and program plan for the territory by identifying the appropriate solution or industry program portfolio mix to address the business needs and prioritizing a digital first approach This includes execution of media plans community building events social / digital campaigns direct mail scripts email nurturing activities and more. This role will drive the relevant approach for teams to deliver on time on brand on budget while ensuring quality consistency and compliance. As necessary he / she will revise marketing campaign plans & shift resources to respond to changing marketing conditions or pipeline gaps. The Field marketer should serve as the face of marketing to the region or MU sales executive and should manage the portfolio aligned to the business priorities.

Lead Management - Strong understanding of internal lead management systems in order to oversee proper access and management of leads and to empower teams to improve lead development quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on pipeline health and to follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.

Data and Performance Management - Secure relevant training and education to enable teams on all system use cases and data management methods and tools. Be familiar with systems of records including CRM reports dashboards and scorecards and seek to identify enhancements and improvements to respective stakeholders.

Market Research/Analysis - Leverage market research and analyses in order to improve strategic approaches and tactical actions. Share relevant intelligence to all marketers in order to deliver optimized execution of tactics. Align strategies observations and interpretations with other involved parties including Audience & Strategic Partner Marketing GB & Channel Marketing Product Marketing Digital Marketing Business Unit Marketing and GCO.

Asset Development and Management - Understand and reinforce strategic decisions around asset development asset creation including brand messaging taxonomy layout and more. Advise and enable teams to deliver high quality assets. Use influence to assure that asset development is optimized across marketing teams including those not directly involved with the process. Proactively influence related policies governance and new developments as relevant to marketing executions.

Agency Management - Consult with management team on strategic agency decisions and enforce relevant purchasing and vendor guidelines legal implications and other contractual obligations in compliance with SAP procurement policies. Identify the overall budget structure for agency engagement in line with organizational structure and objectives.

Field Enablement - Communicate the overall plan to sales stakeholders (sales sales operations VAT team members) marketing colleagues and partners. Empower teams to drive rollout of marketing tactics and assets that align with the needs of the business. Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delivery. Communicate proactively with sales teams to demonstrate marketing effectiveness and to seek out areas of improvement. Proactively provide feedback to other marketers to improve overall marketing performance.

Customer Service and Relationship Management - Maintain a high level of customer focus thereby proactively participating in customer engagements when possible. Leverage insights to derive and optimize future strategies optimize resources and investments and identify respective development for teams. Create a valuable customer experience by servicing inquiries resolving problems etc. and proactively anticipate customer needs which contributes to our brand promise customer advocacy and cloud renewals

Channel & Ecosystem - Understand the importance of different routes-to-market and integrate ecosystem and channels (GCGB) into marketing execution strategy including respective revenue targets. Collaborate and coordinate with GCGB colleagues to create efficiencies between direct and indirect GTM approaches.

Experience & Educational Requirements

Experience & Language Requirements

Minimum 3-5 years in marketing execution

Working in a multi-national company

Experience in/with sales

Experience in B2B marketing

Experience in the IT industry

Fluency in Japanese Business level in English

Education

Bachelors degree or equivalent required

MBA/Masters degree or equivalent preferred

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 445022 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid