Senior Manager, Market Intelligence – Core Business Workflows

The Senior Manager of Competitive Intelligence for Core Business Workflows will drive strategic competitive initiatives critical to ServiceNows continued market leadership in HR Service Delivery Source-to-Pay Operations and employee experience platforms. Following the $2.85 billion acquisition of Moveworks this role is central to defining how ServiceNow competes and wins against established HCM and procurement vendors while integrating Moveworks AI assistant and enterprise search capabilities into our competitive positioning. You will lead the formulation and execution of competitive strategies across these interconnected product lines and play a pivotal role in shaping product and go-to-market (GTM) programs. This role requires close collaboration with senior leaders across Product Sales Marketing and Corporate Strategy and will directly support ServiceNows largest and most strategically important deals.

What you get to do in this role: 

• Develop and implement competitive GTM programs designed to enhance ServiceNows market positioning in HR Service Delivery and Source-to-Pay driving revenue growth and competitive win rates against incumbents.
• Define and execute ServiceNows competitive strategy against HR technology vendors including Workday SAP SuccessFactors Oracle and the emerging Salesforce Agentforce for HR threat ensuring clear differentiation between HCM systems of record and ServiceNows service delivery and employee experience positioning.
• Lead competitive intelligence efforts for Source-to-Pay Operations against SAP Ariba Coupa and Oracle Fusion Cloud Procurement articulating ServiceNows workflow automation advantages and integration capabilities.
• Shape the competitive narrative for the Moveworks integration positioning the combined AI assistant enterprise search and agentic reasoning capabilities against standalone point solutions and platform competitors.
• Collaborate cross-functionally with senior leadership in Product Management Sales Marketing and Corporate Strategy to create integrated product and GTM strategies that leverage the complementary nature of HR procurement and AI assistant capabilities.
• Provide direct competitive intelligence support on strategic high-stakes deals to ensure competitive wins particularly in accounts evaluating unified employee experience platforms versus best-of-breed approaches.
• Produce and deliver high-quality competitive briefs analyses and regular updates to executive leadership and the Board of Directors.

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry. 

• Exceptional written and verbal communication skills; ability to craft compelling narratives and clearly articulate complex concepts to executive audiences.

• Familiarity and confidence with Generative AI and other advanced AI tools; ability to rapidly adopt and leverage emerging AI technologies in competitive analysis.
• Proven ability to synthesize large and complex data sets into clear concise and actionable insights.
• Demonstrated program and project management capabilities with a track record of successfully leading cross-functional initiatives.
• Deep knowledge of the enterprise software industry including SaaS business models platform dynamics and enterprise buying cycles.
• Prior experience leading competitive intelligence or strategic marketing initiatives at a high-growth technology company.
• Strong analytical mindset strategic thinking and business acumen.
• Experience working directly with C-suite executives and board-level stakeholders.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time