PPC Specialist

We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing implementing and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns including search display and social media advertising and will drive targeted traffic to our website to maximize ROI.

Job Responsibilities:
1. Campaign Management:

• Develop execute and optimize PPC campaigns across Google Ads Bing Ads and social media platforms (Facebook LinkedIn Instagram etc.).
• Conduct keyword research and selection for PPC campaigns.
• Create ad copy banners and other creatives that align with campaign goals and branding guidelines.
• Set up and manage ad groups bids and budgets to achieve desired performance.

2. Performance Analysis:

• Monitor analyze and report on campaign performance metrics such as CTR CPC CPA conversion rates and ROI.
• Use data analysis to identify trends and insights for continuous campaign improvement.
• Provide regular reports to stakeholders on campaign performance and key metrics.

3. Optimization:

• Implement A/B testing for ad copy landing pages and bid strategies to improve campaign performance.
• Adjust bids ad placements and targeting settings to optimize campaign effectiveness.
• Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.

4. Collaboration:

• Work closely with the content design and web development teams to ensure cohesive marketing efforts.
• Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
• Communicate with external partners and agencies as needed for campaign support and management.

5. Tools and Technology:

• Utilize PPC tools and platforms (e.g. Google Ads Google tag manager Looker Studio.) to manage and optimize campaigns.
• Stay updated on new tools and techniques that can enhance campaign performance.

Qualifications :

• Minimum of 3-4 years of experience in managing PPC campaigns.
• Strong understanding of PPC SEM and digital marketing concepts.
• Proficiency in using Google Ads Bing Ads and social media advertising platforms.
• Familiarity with tools like Google Analytics Google Tag Manager and other analytics software.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Google Ads certification is a plus.

Additional Information :

Working Hour:

• US shift (availability expected until 2 - 3 AM IST)

Remote Work :

Yes

Employment Type :

Full-time