Social Media Manager

The B2B Social Media Manager will work to evolve execute and evaluate the B2B social media strategy for Sloan and its subsidiaries. The overall goal is to contribute to business development by driving traffic to the website through compelling on-brand content that is connected to sales priorities and resonates with our business audiences (commercial architects interior designers plumbing engineers building owners facility managers and general and plumbing contractors).

What you will do:

• Develop a measurable B2B social media plan with a cohesive content strategy
  aligned to Sloans marketing goals
• Conduct research analyze audience behaviors and uncover relevant trends to
  inform creative direction
• Own the editorial calendar: planning developing scheduling and monitoring posts
  that highlight commercial restroom solutions company culture and industry thought leadership
• Use Sprout Social to plan publish monitor and report on Sloans social performance
  across accounts
• Integrate Sloans B2B marketing direction into social media by collaborating with top
  company executives the marketing team the sales team subject matter experts external influencers and agency partners
• Identify and partner with select B2B social influencers for social amplification
• Develop and maintain a consistent brand voice and visual identity across all channels
• Create and publish compelling organic scroll-stopping content and campaigns that drive awareness growth engagement and website traffic. Curate a steady cadenceof content from events case studies public relations and internal stories
• Partner with freelancers and agency partners on the production of short-form video
  content and oversee paid social media initiatives.
• Monitor industry partner and competitor activity to identify insights that enable
  you to take advantage of opportunities and optimize content performance
• Use social listening and analytics tools (e.g. Google Analytics Sprout Social) to track
  performance and translate insights into actionable recommendations
• Clearly communicate insights and recommendations with reports to the marketing
  team and leadership on a monthly quarterly and annual basis

What we are looking for:

• Bachelors Degree in Marketing Communications Journalism or related field.
• 3 Years Hands-on B2B social media marketing experience with strong grasp of B2B
  marketing principles tactics and analytics
• 3 Years Relevant Experience Hands on experience creating engaging video content
  using Adobe Premiere Rush InShot Splice etc.
• 3 Years Relevant Experience Hands on experience with photography videography
  and other visual content creation.
• 4 Years Relevant Experience Social media content creation and research
  experience.
• High level of attention to detail and accuracy.
• Knowledge of media production communication and dissemination techniques and
  methods. This includes alternative ways to inform and entertain via written oral
  and visual media.
• Organizational skills with ability to prioritize and meet multiple deadlines.
• Experience collaborating with executives partners freelancers internal subject
  matter experts and agencies to deliver cohesive campaigns
• Stays current with social media management and strategies (e.g. new platforms
  trending hashtags tools and best practices.

#LI-BH1

Why youll love working here:

Inclusive Culture: YOU Belong at Sloan

At Sloan we are committed to fostering an inclusive and diverse workplace where diverse backgrounds and perspectives are embraced and celebrated. We proudly offer equal employment opportunities regardless of race color religion sex sexual orientation gender identity and expression national origin disability age genetic information marital status political affiliation veteran status or any other characteristic protected by law.

Growth Opportunities: We invest in our employees professional development with ongoing training and career advancement opportunities.

Innovative Projects: Be part of exciting projects that push the boundaries of technology and have make a real difference in the world.

Compensation:

The compensation range for this U.S.-based position is $99000 - $110000 annually.

This position is eligible to participate in the company incentive plan. The terms and conditions of the company incentive plan will be provided to plan participants on an annual basis.

Our compensation range reflects our good faith estimate of what an ideal candidate can expect but final agreed upon compensation will always be based on the individual candidates experience skills qualifications and other job-related or market factors that may prove relevant during the hiring process.

Benefits:

• Comprehensive Health Coverage: Medical (including prescription coverage) Dental and Vision Insurance effective the first of the month following your hire date.
• Health Savings Account (HSA): With company contributions for most medical plan options.
• Financial Security: Basic Life Basic Accidental Death and Dismemberment Short-term Disability Long-term Disability and Accident Insurance.
• Additional Protection: Optional Life Critical Illness Hospital Indemnity Legal Pet Insurance and Identity Theft Protection.
• Convenient Commuter Benefits: Save on your daily commute.
• Flexible Spending Accounts: Dependent Care FSA to help manage your expenses.
• Wellness Support: Employee Assistance Plan and Wellness Programs to keep you healthy and happy.
• Retirement Savings: 401(k) Retirement Savings Plan with a company match and immediate vesting.
• Generous Time Off: Paid Holidays Volunteer Time Off Paid Time Off Sick Leave Military Leave Parental Leave Bereavement Leave and other paid or unpaid state/local leaves where required.
• Work-Life Balance: Hybrid Work Program to support your flexibility.
• Employee Referral Program: Earn rewards for referring great talent.
• Professional Development: Tuition Reimbursement Program to help you grow your skills.
• Community and Networking: Join our Employee Business Groups and connect with colleagues.