Senior Marketing Lead, India

The Community You Will Join

Airbnb promotes a culture of curiosity humanity and creativity through its product brand and most importantly its people. It takes an entire team united behind something big. Together Airbnb employees work hard laugh a lot brainstorm nonstop and are passionate about the company and its Marketing team is a highly creative and fast moving team bridging the gap between Airbnbs storytelling product development and regional growth.

The Difference You Will Make:

As the most senior marketer in India the Senior Marketing Lead is responsible for developing strategic plans and executing implementing and tracking marketing programs to drive profitable growth for one of Airbnbs most exciting strategic creative and operational effectiveness this person will define business challenges and strategies to drive growth nurture a small but high-performing marketing team and collaborate cross-functionally to deliver actionable locally relevant growth-oriented marketing plans that realize Airbnbs business and brand acting as the expert on the Indian target audience and cultural landscape they will educate teams globally on local nuances challenges and opportunitiesensuring Airbnbs brand remains relevant and impactful in India.

A Typical Day:

• Partnering with the cross-functional India leadership team to develop the integrated go-to-market plan and roadmap for India.
• Owning the strategy and delivery of the India brand marketing plan including setting goals and a measurement framework to demonstrate incremental impact.
• Collaborating with internal creative media and production teams and working with world-class agency partners to execute the India brand marketing plan.
• Supporting the APAC Marketing Director in identifying and rolling out APAC-wide marketing initiatives and programs.
• Acting as the expert on the Indian target audience and the cultural and competitive landscape educating global teams on local nuances challenges and opportunities.

Your Expertise:

• 12 years in a marketing role preferably with experience at a fast-paced startup or technology company.
• Experience working in a senior marketing capacity in India.
• Creative and analytical thinker with a proven ability to champion world-class creative marketing programs that deliver results.
• Integrated marketing mindset with experience in amplifying campaigns across paid owned and earned channels.
• Strong business acumen and an understanding of key business and consumer levers that unlock growth.
• Experience managing agencies and large multinational teams internally.
• A record of success in leading teams measuring ROI and being accountable for results.
• Ability to thrive in a fast-paced startup environment.
• Outstanding communication and presentation skills; able to articulate a vision strategy and ideas clearly and succinctly.
• The ability to work at both strategic and tactical levels.
• Fluent in English (written and verbal).
• An appreciation for design and a passion for Airbnb.

Our Commitment to Inclusion & Belonging:

We are committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement enabling us to attract creatively-led people and develop the best products services and solutions. All qualified individuals are encouraged to apply.

Required Experience:

Senior IC