Acquisition Marketing Manager – Life & Pensions
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Who We Are
Role Purpose
Our aim is to be first choice and only choice for Public Sector employees and their families. This is an exciting time for Cornmarket. We have great ambition and need great people to help us achieve it.
As a result of this a new opportunity has arisen in our marketing department. We are looking for an Life & Pensions Acquisition Marketing Manager to join our team. The Marketing Manager will be responsible for the development and execution of the marketing and communications strategy to drive customer acquisition build loyalty and facilitate cross-sell opportunities across Salary Protection Schemes Life Insurance Additional Pension products Savings & Investments and Retirement Planning Service & Financial Planning Service.
This is a key role in the delivery of the marketing strategy to support the companys growth ambition. The role reports to the Head of Acquisition Marketing.
Accountabilities of the Role
Manage a high-performing team responsible for the delivery of effective marketing campaigns to enhance the Cornmarket brand generate demand and contribute to customer acquisition.
Have a curious mindset and ambition for Cornmarket to grow as Irelands number one financial services provider for public sector employees and their families.
Deliver effective targeted campaigns for all product offerings through advertising promotions online and in-person events below the line communications and digital marketing to drive demand (online traffic and quotes inbound calls customer appointments).
Build a culture of measurement and testing ensuring all campaigns are rigorously measured for effectiveness with the aim of driving a cycle of improvement in everything we do.
Using data-driven insights identify cross sell opportunities within our existing base and initiate marketing activities to support cross sell targets.
Create and report on Salesforce journeys for both acquisition and cross sell opportunities.
Collaborate cross-functionally to ensure we are using Salesforce effectively and drive a culture of interest around its capabilities and how it can improve our communications to customers.
Supported by external digital agency and internal digital team optimise digital effectiveness and customer engagement through social PPC and display.
Understand the evolving regulatory landscape mitigate risks while leveraging opportunities.
Prioritise spend to ensure optimum return and seek opportunities to deliver cost efficiencies.
Drive the delivery of relevant and engaging content through digital channels.
Lead the marketing team by setting clear KPIs and providing opportunities to maximise their potential.
Build strong working relationships and high levels of trust with internal stakeholders and represent the marketing division at a senior level.
Work cross functionally with key stakeholders to ensure all campaigns and marketing activities contribute to the success of the organisations divisions and align with business goals.
Working with external agencies and internal designers ensure consistent delivery of strong creative across the team.
Identify opportunities to improve process and procedures which will benefit the customer and the organisation.
Skills Experience & Knowledge Required
7 years in a fast-paced marketing environment.
Degree in marketing or business.
Proven track record of creating and delivering effective marketing programmes particularly through direct and digital channels.
People management experience.
Behavioral Competencies Required
Results-focused and commercially-minded.
Strong communication skills and ability to present confidently at a senior level.
Innovative and creative with an ability to think laterally and to question the status quo.
Ability to thrive in a fast-paced target-led environment.
Ability to develop strong working relationships throughout the organisation and with external suppliers.
Natural leadership abilities. Excellent team building experience and motivator who will thrive on working closely with the team in a coaching capacity.
What We Can Offer You
Flexible working from home options
Significant investments in professional development
Annual leave that increases based on service plus two additional company days
Flexi leave (option to take additional annual leave)
Life leave
Attractive pension contribution rates
Health insurance or wellness subsidy
Working abroad policy
Fully paid family leave types (maternity/paternity/surrogacy)
Performance based bonus or commission
Income protection
Life cover
Discounts on financial products
Excellent health & wellbeing programme
Wellness Wednesdays
Equal Opportunities & Data Privacy Notice
Cornmarket is committed to building an inclusive workplace environment. Were proud to be an equal opportunity employer striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age disability ethnic background family status gender identify or expression marital status membership of the Traveller Community national origin race religion sexual orientation.
We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation please contact our Talent Acquisition Team.
Required Experience:
Manager
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
About Company
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