Programmatic Marketing Associate
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 75000 - 84000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Programmatic Marketing Associate
Company: Hearst News Newspapers & Television Programmatic
Location: New York City
Position Summary
The Programmatic Marketing Associate will play a critical role in driving go-to-market initiatives supporting revenue strategy and strengthening programmatic sales enablement across Hearst News the centralized programmatic team across Hearst Newspapers and Hearst Television.
Sitting at the intersection of product marketing sales enablement and programmatic media this role is ideal for a strategic detail-oriented marketer with 23 years of experience in digital media ad tech or programmatic advertising. The Associate will help translate product capabilities data and performance insights into clear compelling narratives that support client engagement and revenue growth.
This role partners closely with Sales Product Strategy Yield and Operations teams to streamline go-to-market communications enhance sales materials and support programmatic deal execution and reporting. The position reports to the Director Programmatic Sales.
Key Responsibilities
Go-to-Market & Marketing
- Support the development and execution of go-to-market strategies for the Hearst News Strategy & Sales teams.
- Create update and maintain sales enablement materials including one-sheets pitch decks case studies FAQs and product narratives.
- Ensure consistent product positioning messaging and value propositions across Hearst News platforms and sales channels.
- Partner with Product and Yield teams to communicate new features inventory updates audience capabilities and monetization opportunities to Sales and clients.
Programmatic Sales Support
- Analyze campaign performance and surface insights that inform optimization recommendations client storytelling and future product development.
- Coordinate with Sales and Operations to ensure campaigns deliver against KPIs and client objectives.
- Maintain an organized and up-to-date library of marketplace offerings audience segments and pricing frameworks.
Sales Enablement & Collaboration
- Partner with Account Executives and Sales Leadership to prepare for client meetings RFPs and QBRs.
- Support revenue planning pipeline tracking and performance reporting in collaboration with Sales and Operations teams.
- Gather and synthesize market client and competitive intelligence to inform sales strategy and go-to-market planning.
- Facilitate cross-functional communication to ensure alignment between Sales Product Marketing and Operations.
Qualifications & Experience
- 23 years of experience in digital media product marketing or programmatic sales support.
- Familiarity with DSP and SSP platforms (The Trade Desk DV360 Xandr Magnite etc.) is strongly preferred.
- Strong understanding of digital advertising fundamentals including PMP PG and data-driven targeting.
- Excellent written and verbal communication skills with the ability to create clear compelling materials.
- Analytical mindset with proficiency in Excel PowerPoint and data visualization tools.
- Ability to manage multiple projects prioritize effectively and thrive in a fast-paced environment.
Why Join Us
This is a unique opportunity to help shape the future of programmatic marketing and sales enablement at one of the most trusted names in media. Youll work alongside collaborative cross-functional teams to bring innovative brand-safe data-driven advertising solutions to marketwhile helping advertisers connect with highly engaged local audiences at scale.
Why Hearst
At Hearst Newspapers we invest in people. Youll join a mission-driven company committed to innovation diversity and community impactand youll enjoy benefits designed to support every aspect of your life:
Comprehensive Health Coverage:Medical dental and vision plans
Financial Wellbeing:Retirement plan with company match
Work-Life Balance:Generous PTO holidays and paid parental leave
Family Support:Monthly dependent care reimbursement and fertility coverage
Inclusive Benefits:LGBTQ health services menopause support mental wellness resources
Pet Perks:Pet wellness reimbursement and Rover credits
In accordance with applicable law Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York NY. The reasonable estimate is $75000 - $84000. A final decision on the successful candidates starting salary will be based on a number of permissible non-discriminatory factors including but not limited to skills and experience training certifications and education.
#LI-EF1
#LI-Hybrid
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
