Senior Director, Social Media

Who We Are

At Corebridge Financial we believe action is everything. Thats why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise scale what works and act decisively for our customers and partners.
• We deliver on commitments: We are accountable empower each other and go above and beyond for our stakeholders.
• We learn improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives enabling our colleagues to make an impact and bring their whole selves to work.

Who Youll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives for their own and on behalf of others. Our team designs and executes advertising programs internal and external communications strategies and client and prospect engagement programs to showcase who Corebridge is to our customers distribution partners and employees. Our team oversees brand positioning and strategy digital and social media employee and executive communications media relations industry research and thought leadership product marketing customer regulatory communications and social impact and sponsorship programming.

About The Role

This role is essential to driving awareness engagement and executive visibility for the organization. It ensures adherence to all compliance and regulatory requirements of our social presence enabling client- and partner-facing teams to use social media effectively and in a fully compliant manner.

Responsibilities

• Own and evolve the companys social media strategy to support business objectives.
• Develop and execute innovative enterprise-wide social media campaigns and programs that strengthen the Companys reputation position our leaders build pride among employees and spotlight our commitment to our partners clients and communities.
• Establish KPIs and oversee performance reporting for all social content providing actionable insights and analysis at the campaign and channel levels to inform future strategy and content optimization.
• Lead digital listening to identify high-impact engagement opportunities.
• Direct and evolve the firms social hub and social enablement programs empowering colleagues to use social media for business purposes in compliance with regulatory standards.
• Guide executive social strategies including CEO and executive leadership team positioning to enhance thought leadership and engagement.
• Oversee social media governance and partner with compliance legal line of business and marketing teams to ensure social activity aligns with governance policies and brand standards.
• Manage digital reputation efforts to protect and defend the brand online and to identify areas of opportunity to protect and defend Corebridges brand including SEO- and GEO- optimized content for large language models (LLMs)
• Establish an industry influencer relations strategy working with key marketing business legal and compliance stakeholders to ensure a compliant program is executed while driving brand KPIs forward.
• Partner with operations to ensure best-in-class community management practices and a consistent and positive experience with customer inquiries.
• Oversee social media budget management including agency relationships and partner with marketing colleagues on paid media strategies.

Skills and Qualifications

• Bachelors degree in Marketing Communications PR or related field.
• 10 years of progressive social media experience with at least five years in a leadership role within the financial services industry.
• Proven success managing enterprise social media strategies content creation and community engagement in complex organizations.
• Experience managing executive and influencer social programs driving measurable engagement and reputation growth.
• Expertise with social publishing and listening tools.
• Strong analytical and strategic thinking skills with proven ability to translate data into actionable insights.
• Exceptional communication skills- written verbal and interpersonal with the ability to influence at all levels.
• A collaborative mindset with a passion for creativity and innovation.

Work Location

This position is based in Corebridge Financials Houston TX office and is subject to our hybrid working policy which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge

At Corebridge Financial we prioritize the health well-being and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical dental and vision insurance plans as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options which vary by location. In the U.S. our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1 up to $5000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial is committed to being an equal opportunity employer and we comply with all applicable federal state and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race color religion sex gender gender identity or expression sexual orientation national origin disability neurodivergence age veteran status or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation growth and profitability. Through a wide variety of programs and initiatives we invest in each employee seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process please send an email to . Reasonable accommodations will be determined on a case-by-case basis in accordance with applicable federal state and local law.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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