Senior Digital Product Manager

Position:Senior Digital Product Manager
Location: Remote (Canada)
Industry:Financial Services
Department:Marketing
Employment Type:Permanent/Fulltime
Salary: $100000-$120000 Bonus

Company Information

Farber is one of Canadas oldest largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has almost 300 employees working across the country and has helped well over 100000 Canadians get out of debt.

And now were embarking on our next stage of transformation & significant growth. To do that we are hiring experienced enthusiastic motivated innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you come join us to better serve the growing number of Canadians who are in need of financial help.

Role Summary

The Digital Product Manageris responsible fordefiningchannel strategyroadmap and execution of the organizations digital products. This roleoffersthe opportunityto build from the ground up a new digital service for debt solutions. Itblends product management UX oversight and cross functional leadership to deliverhigh qualitycustomer centricdigital experiences that drive business outcomes.

The ideal candidate is both strategic andhands onable to guide product vision while owning the operational excellence of web foundationin data-driven decision-making web optimization principles and UX/UI design along with a proventrack recordin increasing conversions.

Key Responsibilities

Product Strategy & Roadmap

• Leadthe way in transforming digital services fordebt solutions.

• Alignand communicate the digital product vision with businessobjectives.

• Build andmaintaina clear product roadmap balancing customer needs technical feasibility and strategic priorities.

• Conduct market research and competitive analysis toidentifyopportunities for product and web experience enhancements.

• Define measurable goals and KPIs for digital product performance.
  
  Digital Experience Ownership

• Oversee digital platform performance and compliance with industry best practices.

• Partner withmarketing CX anddesignpartnersto develop intuitive inclusive user journeys and wireframes.

• Ensure the digital ecosystem (web portals tools etc.) reflects brand standards and customer expectations.

• Analyze user behaviorby utilizingGA4 heatmaps session recordings and user surveys to gather insights on user behavior andidentifydrop-off points in the user journey.
  
  Execution & Delivery

• Translate business and user needs into detailed requirements user stories and acceptance criteria.

• Lead sprint planning prioritization and backlog management.

• Collaborate with engineeringCX/UXdesign and content teams throughout the product development lifecycle.

• Oversee QA testing and release processes to ensure smooth launches.
  
  User Insights & Optimization

• Analyze user data behavior patterns and engagement trends toidentifyimprovement opportunities.

• Conduct A/B testing usability studies and feedback loops tovalidateassumptions and enhance experiences.

• Continuouslyoptimizeconversion funnels site performance and user satisfaction.

• Partner with marketing customer experience and operations to align digital initiatives with broader business needs.

• Work with analytics teams tocreate andmonitordigital CX metrics andKPIsto create actionable insights

• Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics insights and recommendations to stakeholders.

• Communicate product updates decisions and results clearly and consistently to leadership.
  
  Cross-FunctionalCollaboration

• Partner with marketing customer experience and operations to align digital initiatives with broader business needs.

• Work with analytics teams tocreate andmonitordigital CX metrics andKPIsto create actionable insights

• Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics insights and recommendations to stakeholders.

• Communicate product updates decisions and results clearly and consistently to leadership.

Qualifications

• 8 years of experience in product management digital product development or web experience roles.

• Strong understanding of product development methodologies (Agile Scrum).

• Proficiencyin web analytics and testing tools (4 Hotjar Optimizely VWO).

• Excellent communication collaboration and stakeholder management skills.

• Ability to translate complex requirements into actionable tasks and clear documentation.

• Ability to thrive in a fast-paced dynamic environment and manage multiple priorities simultaneously.

• Understanding of SEO web accessibility standards (e.g. WCAG) and performance optimization.

• Comfort working with engineering teams and basic familiarity with HTML/CSS concepts.

• Experience working with agencies orthird-partydevelopment partners.

• Background in SaaS ecommerce customer experience or digital-first environments.

Key Competencies

• Strategic thinking & digital fluency

• Customer empathy & UX understanding

• Analytical decision-making

• Prioritization & problem-solving

• Cross-functional leadership

• Clear communication & storytelling

• Continuous improvement mindset

• Adaptability & resilience

Benefits and Perks

• Remote work model
• Vacation and wellness days
• Extended health and dental coverage plus virtual doctor services
• Employee Assistance Program and mental health resources
• Company-matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts

Our Culture at Farber

At Farber were in the business of helping peopleand this ethos extends not only to our clients but to our employees partners. We are committed to taking action and to deliver an inclusive diverse and equitable workplace that our staff experience every day. This commitment also shapes our culture which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events and consists of staff volunteers they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

• If you require any accommodations throughout the recruitment processincluding alternate interview formats accessible materials or any other accommodationswe encourage you to contact us at