Marketing Effectiveness Manager
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Job Summary
About us
Pernod Ricard UK is part of Pernod Ricard number two in spirits and Champagne. We are a convivial passionate entrepreneurial and dynamic company with 320 employees based in the UK and are responsible for the sales marketing and distribution of Pernod Ricards leading premium spirits and champagnes.
Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka Jameson Irish Whiskey Beefeater and Plymouth Gins The Glenlivet Scotch whisky Havana Club rum Malibu rum Chivas Regal Scotch whisky Perrier-Jouët champagne.
About the team
The Portfolio Strategy team sits in the central team and its key purpose is to foster portfolio growth by combining Category Market and Consumer insights to Drive performance analysis and strategic planning. Catalyst of investment and activation guidance supporting decision-making across the business.
About the role
The Marketing Effectiveness Manager is a newly created role designed to strengthen our ability to understand what works why it works and how to continuously improve marketing investment performance year on year. This position is highly impactful and requires a strongly data-driven profile with solid understanding of insights analytics and campaign performance evaluation.
The role will partner closely with Marketing Insights Regions and external agencies to translate campaign data into clear actionable recommendations that improve effectiveness efficiency and return on investment
Key Responsibilities & Accountabilities
Marketing Effectiveness & Performance
- Measure and evaluate marketing effectiveness across brands and NPDs channels and touchpoints (ATL BTL digital media activations) to identify drivers of success and opportunities for optimisation.
- Translate complex data into clear insights stories and recommendations that improve future investment decisions.
Data Insights & Analytics
- Leverage internal tools dashboards and models to support data-driven decision-making ensuring data accuracy consistency and robustness of inputs
Business & Stakeholder Partnership
- Act as a key partner to touch point owners and regions supporting brand and campaign planning by providing evidence-based guidance
- Manage and coordinate external agencies and vendors involved in effectiveness measurement and analytics projects.
- Contribute to the development and continuous improvement of frameworks tools processes and best practices related to marketing effectiveness.
Key relationships
- Portfolio Strategy & Insights Director
- Insights Manager
- Regional Teams and touch Point owners ( Media Retail PR)
- External agencies and analytics partners
This position could be right for you if you have:
Technical & Analytical Skills
- Strong ability to read interpret and work with numbers and performance data.
- Solid understanding of marketing effectiveness.
- Experience turning analysis into clear decision-oriented insights.
- Strong attention to detail and high standards of accuracy.
- Good data visualisation and storytelling skills.
Ways of Working
- Data-driven action-oriented and solutions-focused.
- Agile and comfortable working across multiple projects and stakeholders.
- Able to balance analytical rigour with creative and strategic
Personal Characteristics
- Curious and self-driven with a continuous improvement mindset.
- Team player who builds strong relationships and trust.
- Proactive accountable and resilient.
Experience & Background
- Degree-level education or equivalent.
- Experience in marketing effectiveness analytics insights business intelligence or related fields.
- Exposure to campaign measurement media performance or investment optimisation.
- Experience working with agencies and cross-functional teams is a strong advantage.
- Agency insights analytics or consulting background is a plus.
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Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
