POD Marketing Specialist Las Vegas Market
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties. This is a Hybrid position for our LVM POD team.
Key Job Functions:
- Act as a project owner for assigned marketing jobs:
- Manage project lifecycle from ideation to deployment in a timely manner
- Initiate and expedite workflow process through Salesforce marketing process tool
- Ensure expenses for the event are within budget and strategic initiatives
- Set up guests criteria and offer values with manager/director guidance and can adjust templates based on their direction
- Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
- Tracking inputs and feedback from other marketing functions on calendar plans
- Manage post event follow ups and reconcile expenses
- Make improvements to templates and processes and creates tools in support of business needs
- Complete execution details for assigned marketing jobs:
- Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
- Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
- Handle contracts with 3rdparty vendors
- Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
- Manage communication messaging:
- Draft value proposition and compelling copy
- Review provide critical creative feedback
- Approve marketing material based on factual job details and basic creative guidance
- Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
- Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups:
- Enterprise wide Property Events Team
- Direct Mail Teams
- Audit
- Analytics
- Property Senior Marketing Leaders
- External Vendor Groups
- Internal Service Groups
- Studio
- Brand
- All other duties as assigned
Education and/or Experience:
- Bachelors Degree in Marketing or related field preferred
- One-year previous Marketing experience within the Casino industry preferred
- Computer literate; experience working with Microsoft suite Adobe and Workfront products a plus.
- Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
- Minimum 21 years of age
Qualifications:
- Excellent interpersonal communication team building and problem-solving skills are required
- Strong organizational skills and attention to detail
- Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
- Demonstrated ability to multi-task and prioritize activities
- Must successfully be able to present a vision and create advocates
- Ability to be vocal with ideas and not afraid to present challenges to property partners senior team and their peer set
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more
