Senior Digital Media Planner Political Cycle 2026

What matters to you Do you want a job that lets you fight for those things

Good jobs let you apply your skills. Great jobs feed your sense of purpose.

The thing that defines GMMB isnt what we doits our why. We want to make a difference in the world. And were pretty good at doing good.

Come join the sharp passionate people at GMMB who bring deep expertise on the issues we care about from education health and climate to democracy economic mobility and social justice. We work with candidates and organizations committed to what matters because change doesnt just happen on election day. It happens every day.

• GMMB has a hybrid work schedule with at least three days in office presence; additional in office days as needed.
• This position is based in Washington DC.
• Salary range - $75000 - $95000
• This is a full-time salaried and benefits eligible position to run through November 30 2026.

GMMB seeks an experienced Senior Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political this role youll synthesize industry research and trends to create compelling media recommendations manage cross-platform digital campaigns across display video social and mobile and present strategic insights to clients and prospects.

You area Senior Digital Media Planner who knows how to:

• Own the full lifecycle of digital media campaigns from strategy and planning through execution optimization and performance analysis.
• Serve as a strategic voice in media planning conversations identifying optimization opportunities and continuously improving media processes.
• Provide expert counsel to clients on digital media strategy platform selection audience targeting budgeting and measurement.
• Translate research audience insights platform innovations and cultural trends into clear compelling media POVs and recommendations.
• Develop and present persuasive media strategies for existing clients and new business pitches.
• Manage day-to-day media buying operations including creative trafficking vendor coordination billing and reconciliation.
• Monitor optimize and analyze campaign performance using platform data third-party tools and custom reporting frameworks.
• Stay current on the evolving digital landscape including changes in privacy identity measurement and platform capabilities and apply those learnings to improve campaign outcomes.
• Build and maintain strong relationships with media partners evaluate proposals negotiate contracts and understand the unique value of each platform.
• Educate and collaborate with cross-functional teams (creative account production analytics) on digital media strategies trends and best practices.
• Youre curious responsible and practical about AI and know how to apply it in real-world digital media work. This may include:
  • Using AI-powered tools to support media planning audience insights forecasting optimization and reporting.
  • Partnering with analytics and data teams to leverage machine learning models for targeting performance prediction and measurement.
  • Evaluating platform-level AI solutions (automated bidding creative optimization algorithmic targeting) with a critical strategic eye.
  • Ensuring AI is used ethically transparently and in alignment with client values privacy standards and organizational guidelines.

You have

• A Bachelors degree.
• 4-6 years of digital advertising experience with at least 2 years of programmatic buying experience (any DSP).
• Social Buying Experience on Meta Twitter TikTok Reddit LinkedIn Snapchat.
• Experience buying and managing cross-platform digital advertising programs utilizing various assets including display video and mobile.
• Experience managing awareness (branding or message) and acquisition/performance programs.
• Understanding of search engine marketing space and social media platforms.
• Experience leveraging AI-powered tools and platform automation to inform digital media planning optimization performance analysis and reporting.
• Experience planning executing and managing paid influencer programs including and performance measurement across social platforms.
• Strong analytical skills with an ability to understand paid media concepts quickly.
• Ability to work across teams and with a variety of stakeholders.
• The ability to thrive in a high pressure fast paced environment with shifting priorities.
• Flexibility to work evenings and weekends - because were a client services firm so sometimes thats when our clients need us.
• Strong interpersonal skills and can work collaboratively across teams.
• A meticulous eye for detail and exceptional organization skills.

Its a bonus (not required) if you have

• Experience working with an ad-serving platform (DCM preferred).

GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs job requirements and individual qualifications without regard to race age sex national origin ethnicity mental or physical disability religion color sexual orientation gender identity and/or expression or military status or other categories defined by applicable local state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics.