Senior Director, Media, Emerging Markets
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Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
As theSr. Director of Media for Growth Markets you will build and lead the media strategy frameworks and operating models that empower markets to plan and activatequickly effectively and consistently. You will guide fullfunnel media execution across emerging regions ensuring topoffunnel and brand-building efforts complement performance-driven plans led by DTC Retail Media and Amazon teams.
This is a highimpact leadership role for a critical thinker who excels in complexity thrives in highgrowth environments and brings an agile testandlearn mindset to modern media.
What Youll Do
Growth Market Paid Media Strategy & Execution
- Lead the development ofintegrated fullfunnel media strategiesfor Growth Markets spanning topfunnel with a social-first mindset (Paid Social Video Partnerships) midfunnel channels (Paid Social) and complementing lowerfunnel programs (Amazon Retail Media DTC).
- Create crossregion media playbooks templates and operating frameworks that enable rapid and repeatable planning.
- Translate commercial and brand goals into clear actionable media briefs for regional teams and agency partners.
- Ensure media plans align with global priorities while reflecting local nuance and market realities.
- Lead media transformation initiatives that improvespeed agility automation and measurement maturity.
Agile Campaign Management & performance Optimization
- Oversee planning activation and optimization across digital social OLV/CTV OOH and emerging channels.
- Guide markets onbudget allocation frameworks ensuring investments maximize ROI and support quarterly forecasts.
- Review weekly performance data across media mix creative and pacing; provide direction to optimize in real time.
- Triangulate insights across analytics MMM brand lift and inplatform metrics to refine strategies and build learning agendas.
Cross Functional Partnership & Agency Leadership
- Serve as the senior media partner for Growth Marketscollaborating with Brand Creative IMC Social Performance Media Insights Amazon/Retail and Market GMs.
- Build bridges between global and regional teams to ensureconnection consistency and shared learnings.
- Lead global and regional agency relationshipsoverseeing briefing performance reviews optimizations and quarterly business updates.
- Partner with local teams to ensure media supports commercial plans distribution timelines and product launch calendars.
Leadership Influence Capability Building
- Mentor and guide regional marketers elevating media expertise across Growth Markets.
- Establish aglobaltolocal media leadership frameworkthat enhances consistency and operational excellence.
- Act as a key member of the global media leadership team providing insights and recommendations to senior executives.
- Present strategies performance updates and opportunities with clarity confidence and influence.
Data Measurement & Innovation
- Champion measurement excellence across Growth Markets showcasing leadership across audience strategy and incrementality frameworks.
- Collaborate with Insights Analytics and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decisionmaking.
- Lead testing and innovation roadmap to continuously advance SharkNinjas commerce maturity.
What Youll Bring
- 1015 yearsof experience in media strategy planning and investment across global or multimarket environments.
- Proven experience driving fullfunnel media programs in highgrowth consumer categories (tech appliances CPG retail etc.).
- Strong analytical mindset with experience leveraging MMM analytics dashboards DSPs platform tools and audience insights.
- Demonstrated success managing complex budgets and leading agency relationships.
- Strong communication collaboration and stakeholder leadership skills.
- Experience in matrixed multinational environments with the ability to influence without authority.
Preferred Qualifications
- Experience in highgrowth consumer brands or multi-category portfolio environments.
- Demonstrated success driving SKUlevel performance and retaileraligned media activation.
- Oversight of growth or emerging regions (EMEA Middle East Africa LATAM).
- Familiarity with distributor models retail media networks and shopper media ecosystems.
- Experience leading content systems media transformations or global playbook development.
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions please refer to this Candidate Privacy Notice.
For candidates based in China please refer to this Candidate Privacy Notice.
For candidates based in Vietnam please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at
Required Experience:
Exec
Key Skills
- FDA Regulations
- Management Experience
- Manufacturing & Controls
- Biotechnology
- Clinical Development
- Clinical Trials
- Drug Discovery
- Project Management
- Filing
- Team Management
- Leadership Experience
- Chemistry
About Company
SharkNinja, Inc. (NYSE: SN) is a global product design and technology company positively impacting people’s lives in homes around the world.
