Digital Paid Media & SEO Senior Manager

The Opportunity

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) a comprehensive full-funnel approach designed to drive tailored customer journeys powered by connected data that when integrated raises brand awareness drives quality traffic generates leads secures sales and fosters brand loyalty.

We are looking for an innovative and curious Senior Paid Media Manager to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Job Description

Reporting into the Head of Demand Generation Global Digital Marketing the Senior Digital Paid Media Manager will lead end-to-end delivery for digital marketing campaigns including digital marketing campaign strategy set up execution optimization reporting & insights/analysis. Based in Vietnam you will lead media planning & support the execution of a range of full funnel campaigns with both brand and performance marketing objectives via our media performance hub.

In this role you will need to excel in stakeholder management and strike the right balance between building strategies that can scale whilst accommodating market needs. It is expected that the successful candidate will lead the development of digital media campaigns internally and integrate these with offline channels working with external media agencies to synchronize digital activities with any offline buys. Additionally you will support and guide various team members on digital media operational specifics related to smooth campaign execution so deep knowledge of media planning audience planning platform setup reporting and key campaign-related processes is required for the role.

Responsibilities

• Collectively manage the end-to-end digital media campaign marketing strategy and execution across a variety of products ensuring that it links all marketing elements across both paid digital and traditional media.

• Develop and deliver the global regional SEO strategy within Vietnam supporting the strategy and implementation for both content and technical SEO

• Work hand in hand with the market segment teams and creative agencies on the media strategy and goals to make informed decisions around targeting platforms creative formats and budget allocation.

• Analyze and apply industry trends performance data and other resources to inform strategies audience development test-and-learn opportunities optimizations and measurement frameworks.

• Track share and carefully manage timelines across the team ensuring the team have the support and tools they need to deliver.

• Assist with process optimization for enhanced campaign efficiency both within the Vietnam team as well as the wider global Demand Generation team

• Serve as a platform expert across established and developing digital and traditional media channels with the ability to advise and guide direct reports on targeting capabilities creative formats ad copy development buying methods etc.

• Develop top talent and act as a mentor and leader to the SMEs.

• Conduct market and competitor analysis within categories with a focus on Share of Voice (SOV) in SEM and other channels.

• Partner with our Google and Meta reps along with other local media vendors to maintain strong relationships and best utilise their support

• Lead learning and development initiatives for the team fostering a growth mindset while staying up-to-date with industry developments competitive insights and best practices.

Required qualifications

• 8 years of experience working in digital media across all channels in Vietnam (search social programmatic video etc.) certified with the latest Google/Meta badges

• Degree in Marketing Business Administration or relevant qualifications

• Strong expertise in planning and managing full funnel multi-channel digital media especially on performance marketing and lead generation in Vietnam.

• Strong understanding of SEO both from a technical and content perspective

• In depth hands-on working knowledge of buying ads on Google Ads Facebook Ads Google Marketing Platform (DV360/CM360/SA360) with an overall understanding of tools such as Adobe Analytics CDP

• Solid experience in trafficking tagging journeys and reporting tools like CM360

• Expertise in marketing measurement and attribution modeling with the ability to utilize E2E (end-to-end) reporting frameworks by stitching together online and offline data to drive actionable business insights.

• Ability to pull strong data driven insights and make optimizations based on internal and external environmental factors

• Ability to prioritise evolving business / landscape needs and manage different resources in an agile fashion

• Strong cross-functional management skills comfortable managing and communicating with multiple international stakeholders.

• Understanding of naming convention and CID/UTM architecture and implementation

• Ability to analyze large datasets across various media platforms to uncover meaningful insights and provide actionable recommendations.

• Strong network within the agency and media vendor industry in Vietnam

• Understanding of working and operating media campaigns in a regulated environment

• Financial background is a nice to have

• Excellent presentation and communication skill

Preferred Qualifications:

• Thought leadership on innovation and emerging media trends relevant to Hong Kong market.

• Financial background is a nice to have

• Prior experience with contract negotiation SOW development or agency management is a nice to have

• A quick learner with good problem-solving skills who is open to challenges and has a strong growth-mindset and passion for digital media

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .