Digital Senior Account Executive, Health & Wellness

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Digital Senior Account Executive Health & Wellness

MORE ABOUT THE ROLE:

We are looking for a Digital Senior Account Executive to join our best-in-class Healthcare team. This position will help to establish the digital strategic vision for a number of client initiatives.

We are seeking a Digital Senior Account Executive (SAE) with a passion for healthcare communications and expertise in digital marketing. This role is ideal for a strategic thinker and hands-on executor who can support and lead digital initiatives across multiple pharmaceutical clients. The ideal candidate will have experience in paid and organic digital campaigns social media strategy content development and are in need of someone who understands the healthcare space and has a passion for working with healthcare clients.

WHAT YOULL DO:

Support and lead the development of digital marketing and social media strategies for pharmaceutical clients ensuring alignment with overall brand and communications goals.
Develop and execute digital strategies focused on influencer and celebrity engagement for pharmaceutical clients.
Manage day-to-day operations of influencer and celebrity campaigns including contracts content approvals and performance tracking.
Build and maintain relationships with healthcare influencers celebrities and Key Opinion Leaders (KOLs).
Collaborate with talent agencies and PR teams to identify and secure appropriate talent.
Ensure all content complies with FDA regulations and brand guidelines.
Monitor engagement and sentiment across social platforms; provide insights and optimization recommendations.
Create digital content tailored for influencer channels (Instagram TikTok YouTube podcasts).
Support new business pitches with influencer strategy expertise.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS

3 years of experience in digital marketing social media or communications preferably within the pharmaceutical or healthcare industry.
Strong understanding of digital channels including paid social programmatic advertising influencer marketing and content strategy.
Proven success managing influencer and celebrity campaigns for pharmaceutical and healthcare clients.
Experience working within regulatory and compliance guidelines for pharmaceutical communications including FDA regulations.
Proficiency with digital analytics tools (Google Analytics social media insights etc.) CRM platforms and social listening tools.
Exceptional writing and content creation skills with the ability to translate complex scientific information into engaging digital content.
Ability to manage multiple projects simultaneously in a fast-paced deadline-driven environment.
Strong communication and client relationship management skills with a proactive and solutions-oriented mindset.
Excellent communication and relationship-building skills.
Bachelors degree in marketing communications digital media or a related field.
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives training opportunities and employee resource groups.

At Burson diversity equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

WPP / Burson / Axicom / GCI is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information visit

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process feel free to reach out to us at Please note that this email is for applicants needing special assistance so we may not be able to reply to other inquiries.

#LI-RA1

Required Experience:

Senior IC

Digital Senior Account Executive Health & Wellness MORE ABOUT THE ROLE:We are looking for a Digital Senior Account Executive to join our best-in-class Healthcare team. This position will help to establish the digital strategic vision for a number of client initiatives.We are seeking a Digital Senior...