Marketing Campaigns Manager
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Job Location:
Auckland - New Zealand
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
About the role
At Halter were all about running impactful campaigns that put our farmers front and centre. As Marketing Campaigns Manager for NZ youll own how those campaigns are brought to life from the first idea to execution and launch.
From new product feature launches compelling storytelling competitions or offers that cut through youll work across different types of campaigns and channels. Radio print TV mail drops digital and other channels too - you love it all and make sure everything feels relevant well-timed and worth a farmers attention.
Why this role above everything else youve seen At Halter were a challenger brand. That means we dont just follow the playbook - we look for fresh authentic and engaging ways to show up in our marketing. We love telling farmers stories and finding epic creative ways to bring them to life. And with our big test and learn mindset were always experimenting trying new things and figuring out what really connects.
What your day could look like
- Bringing campaigns to life: Youll own the delivery of integrated marketing campaigns across radio magazines newspapers TV rural mail drops and more. This includes coordinating with media partners on bookings schedules approvals and go-live dates managing print schedules and making sure creative is supplied correctly. Youll work closely with the NZ marketing regional manager and sales teams to understand whats relevant regionally and what will genuinely resonate with farmers adapting where needed based on feedback.
- Telling compelling stories of Halter farmers: Youll tell real farmer stories - why they chose Halter how they use it day to day and the value it brings to their farm. Youll get close to the detail writing clear engaging copy and putting together the occasional video or creative brief to bring these stories to life. Working closely with farmers sales marketing and creative partners youll keep everything honest practical and grounded in real outcomes so other farmers can see themselves in the story.
- Coordinating the creation of campaign materials and assets: Youll manage the end-to-end creation and delivery of campaign assets including flyers posters radio spots video and merchandise. Youll help shape the creative approach write or contribute to creative briefs and messaging and work closely with internal creative teams and external partners such as agencies printers merch suppliers video editors media partners and Halter farmers to bring it all together. Youll own timelines approvals and delivery making sure everything lands as intended.
- Keeping campaigns on brand on budget on brief and on time: Youll be the steady hand that keeps campaigns running smoothly from start to finish. This means making sure activity stays true to Halters tone and messaging budgets are managed responsibly and timelines are met. Youll spot risks early keep communication clear and make practical decisions to keep things moving. When trade-offs are needed youll use good judgement to balance quality cost and impact making sure we deliver campaigns were proud of and that work in the real world.
- Developing fresh campaign ideas: Youll think carefully about channel choice and how campaigns come together developing ideas that feel genuinely engaging rather than more noise. Youll look for ways to cut through what farmers already see and get using smart execution and clear thinking to make Halter stand out. By staying close to whats happening on farm and in market youll help shape campaign ideas and briefs that are practical distinctive and worth a farmers attention.
- Tracking outputs and results: Youll make sure our campaigns are set up to learn from not just report on. That means thinking upfront about how success will be measured keeping a close eye on how campaigns are performing once theyre live and feeding insights back quickly. Youll help us understand whats working and delivering ROI whats not and why so we can iterate fast improve execution and keep raising the bar on what we put into market.
Who are we looking for
- Around 3 to 4 years of experience in marketing with strong hands-on campaign and delivery experience
- Ideally has experience marketing B2B SaaS products
- Proven experience coordinating multi-channel campaigns with lots of moving parts
- Comfortable managing external partners customers and internal stakeholders
- Confident working closely with sales teams and non-marketers (e.g. product teams)
- A practical communicator who understands how to make things land with farmers
- Experience in agriculture or farming - nice to have but not essential
Why our team loves working at Halter
- Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
- A genuine and shared connection to our mission to make a difference in the world.
- The pride of joining an iconic New Zealand technology company. The excitement risk and reward of a high-growth technology scale-up on the global stage.
- Our ideas are truly valued we are able to move fast and our impact is real.
- State-of-the-art dog-friendly office thats been thoughtfully designed right in the heart of Auckland city.
- Healthy body healthy mind. Were partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued were offered wellness leave and unlimited paid annual leave.
- We offer an inclusive and attractive remuneration package made up of salary benefits and an employee stock ownership plan.
- Delicious snacks and drinks are available for your daily flow.
Our Office First Approach
Theres a reason you visit your friends in person live with your family and dont do dinners over Zoom. Humans are wired for connection. We believe a world-class in-person office culture is the best way for high-performing teams.
Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth learning impact and building genuine long-lasting relationships. Strong relationships make it easier to disagree give feedback and do meaningful and aligned work. We dont like having heaps of rules or policies but this means having strong trusted relationships is critical.
Were officefirst not officeonly. This means working from the office everyday is our default setting but we flex when we need to. We have a high-trust culture so everyone is trusted to do whats best for Halter.
Our office vibe is something special its hard to describe until youre here but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth your learning and your impact is truly unlimited here and a big part of that comes from being together solving problems innovating building context and constantly learning from each other.
About Halter
At Halter were on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break No quad bikes no dogs no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. Its changing lives and transforming an industry. People join Halter to do meaningful work. By joining us youll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think out-work and out-care. Were committed to delivering real change in the world - this isnt easy and in truth we love that its hard. Were backed to deliver on a mission that matters by Tier 1 investors including BONDBessemer Venture Partners DCVC Blackbird Promus Ventures Rocket Labs Peter Beck and Icehouse ventures.
Join our team
Halter is committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but dont necessarily tick every requirement on this job description please still get in touch and apply to Halter. Wed love to chat to see if youll be an epic fit!
If this opportunity sounds like you please apply below by sending through your cover letter explaining why youre excited about this role and working at Halter along with your CV and well be in touch!
Please also feel free to check out the careers page for more information on working at Halter and dont forget to follow us on LinkedIn & Instagram.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Manage your pasture, virtually fence and shift your cows, monitor their health and detect heats. All through solar-powered collars and an easy-to-use app. Trusted by over 1000+ farmers.
