Demand Generation Manager (Singapore)
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Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figmas platform helps teams bring ideas to lifewhether youre brainstorming creating a prototype translating designs into code or iterating with AI. From idea to product Figma empowers teams to streamline workflows move faster and work together in real time from anywhere in the world. If youre excited to shape the future of design and collaboration join us!
We are looking for a Demand Generation Manager to manage our bottom funnel customer acquisition across our Enterprise Mid-Market and SMB segments. Reporting to the JAPAC Marketing Director your role involves supporting product-led sales motions by crafting building and operating multi-channel campaigns. These campaigns convert into form-fills MQLs/MQAs and pipeline (PG) capturing demand across the entire APAC region. This is a highly visible and cross-functional role where youll work with both Global-based Demand Generation and Regional Marketing (Field) Managers as well as Brand/Social Paid Media Marketing Ops and Regional Sales teams. An ability to wear many hats and boldly prioritise is key to success as well as excellent communication.
An ideal candidate for this role will have a passion for juggling multiple high-impact projects at once working across multiple teams markets and channels to create localised versions of global motions and build a localised strategy. You have an understanding of how to educate different personas about Figma our products and their value through APAC-wide marketing campaigns. Youll know how to measure success across several channels (ex: CPL CPMQL open rate click through rate email capture MQLs etc.) as well as tie metrics back to larger ROI and business goals (PG ARR). You know how to motivate your colleagues to get the job done and have top notch communication and project management skills to drive revenue-driving initiatives forward.
This is a full-time role that will be based in Singapore.
What youll do at Figma:
- Act as the connective tissue between the APAC Regional Marketing Managers Global Demand Generation and Global Brand/Social/Paid Media/Lifecycle teams to drive our key product & sales-led motions within the region
- Drive APAC-wide demand efforts for each of our sales segments (SMB Mid Market Enterprise) through multi-channel localised experiences to each of our core personas
- Be responsible for defining the appropriate lead stages correct routing funnel performance and pipeline creation for our marketing programs in partnership with our APAC Marketing Operations Manager
- Collaborate closely with Marketing leadership managers and sales reps within APAC to understand business objectives and translate those into impactful programs that achieve desired outcomes
- Partner with Regional Marketing teams to help tailor Demand Gen programs to fit their local needs
- Report on each initiative and how performance is pacing across sub-regions (ex: ANZ India Korea etc) in addition to providing feedback to the Global Demand Generation team on how to improve centrally led campaigns
- Lead ongoing communications monthly and quarterly business reviews and influence a range of stakeholders including senior executives
Wed love to hear from you if you have:
- Extremely strong communication and project management skills with experience being the point person for large-scale revenue campaigns or initiatives
- Previous experience in both tops down and bottoms up product-led sales motions to scale pipeline needs for rapidly growing companies
- Strong ability to gather input and establish alignment between a large number of senior stakeholders particularly across sales and marketing
- Proven track record of successfully articulating large global programs within the APAC region and building ground-up strategy that fits local market nuances
- Strong analytical skills to draw conclusions and make business decisions and a strong collaborative attitude
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts experiences and opinions allows our employees our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity/expression veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role participate in the interview process perform essential job functions and receive other benefits and privileges of employment. If you require accommodation please reach out to . These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection we require all candidates keep their cameras on during video interviews. Additionally if hired you will be required to attend in person onboarding.
By applying for this job the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figmas Candidate Privacy Notice.
Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.
