Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

Agentic(エージェンティックの最先端で一緒に働いてみませんか

UiPathはエンドツーエンドの業務自動化を通じてこれまで日本企業の効率化と変革を支えてきました今我々が注力しているのはエージェンティックオートメーションAIエージェントRPAのロボット人

を連携させて企業全体の業務を安全かつ安定的に自動化することです

UiPath株式会社は本社直下のリージョンに昇格し日本を最重要拠点と位置づける戦略のもと日本から世界へソリューションを発信することを目指していますUiPathは好奇心旺盛で自ら進んで動けるフットワークの軽い人材を求めていますビジネスのスピードや変化を喜びとし互いを思いやりともに成長し続けられる仲間が必要ですUiPathでエージェンティックオートメーションを実現し共に社会を変革しましょう

Your mission

As a Product Marketing Manager for Japan you will be responsible for driving product-market adaptation localized messaging and go-to-market execution for the Japanese market.
You will act as the key bridge between Global Product Marketing regional stakeholders sales partners and customers ensuring UiPaths value is clearly articulated and resonant in Japan.

This role requires strong collaboration with global teams comfort with public-facing engagements and the ability to translate complex products into compelling market narratives.

What youll do at UiPath

1. Product Market Adaptation & Localization

• Adapt global product messaging positioning and value propositions for the Japanese market.

• Create clear compelling Japan-specific messaging aligned with market needs customer maturity and competitive landscape.

• Provide structured feedback from Japan to global product and marketing teams.

2. Go-To-Market & Demand Generation

• Own and execute local marketing plans to drive awareness engagement and pipeline contribution in Japan.

• Plan and support demand generation activities including webinars events and community initiatives.

• Collaborate closely with Global Product Marketing on campaign alignment and execution.

3. Flagship Events & Public Engagement

• Lead and support flagship events such as:

  • Fusion Tokyo

  • Agentic Automation Summit

• Develop event messaging session content and speaker narratives.

• Act as a speaker or moderator in webinars events and community sessions as needed.

4. Sales Enablement & Account Support

• Enable sales and pre-sales teams through training sessions enablement materials and study sessions.

• Support key accounts through joint visits customer briefings and internal seminars in collaboration with sales leadership.

• Translate product capabilities into sales-ready narratives and use cases.

5. Partner Engagement

• Strengthen relationships with partners in Japan.

• Support partner enablement initiatives and gather structured product and market feedback through partners.

6. Analyst & Media Support (Collaborative)

• Support analyst relations and media activities in collaboration with the primary owner.

• Contribute to analyst briefings evaluation reports and content preparation as needed.

• Work closely with PR teams on external-facing messaging and thought leadership content.

7. Cross-Functional & Global Collaboration

• Work closely with global product engineering and marketing teams despite no local product team presence.

• Act as the voice of the Japanese market in global discussions.

• Collaborate across regions to ensure consistency while maintaining local relevance.

What youll bring to the team

Required

• 5 years of experience in Product Marketing B2B Marketing or related roles.

• Experience in B2B software / IT industry.

• Strong written and verbal communication skills in Japanese and English (business-level English required).

• Ability to communicate confidently in external-facing settings (webinars events customer sessions).

• High IT literacy and strong product understanding mindset.

• Comfortable engaging hands-on with products (no advanced programming required).

• Proven ability to work independently while collaborating with global teams.

Preferred / Nice to Have

• Experience in:

  • B2B IT Product Marketing

  • Sales Enablement

  • Engineering background with experience in seminars training or public speaking

• Experience working with global stakeholders and cross-cultural teams.

• Familiarity with automation enterprise software or SaaS products.

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .

Required Experience:

Manager