Sr. Director, Marketing, WI, Transport

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23000 employees operating in over 150 countries Xylem is at the forefront of addressing the worlds most critical water challenges. We invite passionate individuals to join our team dedicated to exceeding customer expectations through innovative and sustainable solutions.

As a key member of the Transport leadership team you will lead the Marketing & Communication function supporting the entire breadth of the product portfolio in the region. You will have ownership for short and long term planning and execution enhancing business growth objectives through marketing initiatives ensuring value selling driving key leading indicators with the sales team actively engaged in sales negotiation engaging with engineering consultants relationship with EPC for an early engagement of opportunity pipeline expanding Xylem Corporate and Product brand awareness while accelerating order intake through unique and customized communication.

What will you do

Drive and oversee the planning the investments and the execution of comprehensive marketing and communication programs

Lead and drive key leading indicators for funnel build up qualified leads and ensure the team on strategic marketing build robust funnel win rate and win-loss analysis monthly to course correct

Be a strong proponent of Value selling and working closely with sales teams to convert opportunities to orders

Ensure engagement with engineering consultants and EPC firms for proactive opportunity pipeline build up

Support the divisions growth targets in a complex and evolving market to be ahead of competition

Ensure the roll out of new product launches and/or product development or any other key initiative prioritizing according market needs and resources in close collaboration with Product management and Sales departments. > PM region

Prioritize and connect TRANSPORT solutions offerings to customer needs by understanding regional needs and tradeoffs and adjusting scalable launch programs that serve an array of customer segments in alignment to a given market maturity level.

Monitor commercialization and engagement results driving corrective actions as needed

Drive and oversee external communication targeted to key stakeholders (e.g. customers prospects trade associations institutional and academic entities governmental authorities media)

Lead and build a strong team of marketing professionals driving collaboration with Product management Commercial R&D Field applications and other functions to ensure achievement of growth and targets.

Drive cross-functional and cross-business relationships to achieve business results. Build and facilitate internal communication plan to align all functions across the Division key initiatives for growth.

Monitor Market dynamics and competitive trends

Ensure the right Digital marketing Infrastructure is in place to facilitate and automatize as needed. Identify gaps and experiment new efficient ways/tools/platforms

Positioning the company as a thought leader in the water industry she/he works with the enterprise the regional and the local country teams to develop and create multi-channel content to enhance customers and stakeholders engagement while ensuring brand architecture consistency across all communication.

Actively offer and participate in sales negotiations customer meetings to continuously bring insights

Continue to build and ensure roll out strategic/breakthrough marketing campaigns

Scope

Map Market/Customer needs to current portfolio

Benchmark competition on portfolio (Inc. Pricing) and G2M

Support PMs in developing fighting guides and value prop tooling

Translate market trends and customer needs into prioritized focus areas (Playing fields) for product development and innovation

Drive innovation strategy and support innovation process together with R&D with an outside in view

Support building business plan for product development using Market data/VOC and customer feedback

Gather feedback from customers and ensure corrective actions are taken (either in product maintenance or development)

Develop and Maintain Risk/Opportunity matrix for product (in particular product dev) example: critical sourcing

Key Competencies:

Strong expertise in Marketing & Communication practices including building and executing Commercial Product launches and Product development plans

Keen understanding of competitive offerings and industry trends and the ability to translate that understanding into meaningful actions and enhancements

Proven track record collaborating in cross-functional teams to deliver outstanding new breakthrough initiatives

Strategic mindset to solve complex and ambiguous problems. Able to deal with multiple and competing priorities

Strong communication & influencing skills to work with internal and external stakeholders with ability to clearly articulate problem statements and opportunity areas

Strong understanding key revenue drivers

Analytical solutions-oriented skillset

Value selling experience

Business development skills

Industry experience Marketing strategy for a product centric business

Business development experience a plus experience

International experience

KEY RELATIONSHIPS AND COLLABORATION

Internal:

Transport leadership team

Channel / Regional Sales Directors

Transport Product management and BDM Teams

Enterprise Marketing and Communication Teams

Finance Controlling Purchasing

Sales teams

External: Key customers (Contractors consultants distributors retailers OEMs and end users). Vendors Trade Associations Editors Media Government and Academic Institutions Journalists .

Qualifications:

10-15 years experience in senior marketing roles solid with the entire marketing mix and preferably with a background in the water industry

Bachelors degree in engineering/marketing/economics/business. CI approach is a plus

Solid experience with Product Launches. Background in Project Management preferred.

Experience in managing large teams in both solid and dotted line

Ability to motivate and coach a team of diverse backgrounds and skillsets.

Eager to operate in an ever-changing dynamic highly competitive and fast-paced environment

Proven sales experience is a plus

Preferred Qualifications:

Additional preferences for a specific position.

Specialization on environmental civil or engineering is a plus

Online and Social Media marketing certification is plus

Travel: up to 50%

Join the global Xylem team to be a part of innovative technology solutions transforming water usage conservation and re-use. Our products impact public utilities industrial sectors residential areas and commercial buildings with a commitment to providing smart metering network technologies and advanced analytics for water electric and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.