Advanced Specialist, Brand
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Posted on:
14 hours ago
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1 Vacancy
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Job Summary
Job Title: Advanced Specialist Brand
Description: This role is for someone who thrives on ownership shapes gotomarket thinking and builds meaningful brand experiences across D2C and B2B2C audiences. Youll own GTM thinking champion user journeys and deliver brand growth in a fastpaced matrixed environment. This role aligns to industry level titles such as Marketing Manager Brand Manager Integrated Marketing Lead or Brand strategy Lead.
The Role
The Advanced Specialist Brand (IC25) is a brandled creative and outcomeoriented marketer who brings brand strategy to life through digitalfirst integrated marketing across D2C and B2B2C contexts. This role suits someone with a strong hustle mindset creative curious and comfortable operating independently in a fastpaced matrixed role balances brand building and measurable performance owns gotomarket (GTM) thinking and champions user journeys and user experience across touchpoints. The Marketing Manager leverages insights data and experimentation to deliver meaningful brand growth and business impact while contributing strategically as a subjectmatter expert within the marketing team.
The Advanced Specialist Brand balances brand and performance without prioritising one at the expense of the other and brings an authentic customerfirst learnercentric mindset. This role is responsible for shaping brand strategy into integrated digitalfirst marketing execution across consumer and partner contexts. The ideal candidate is creative proactive and outcomeoriented values clear direction and structured briefs takes strong ownership of execution and consistently looks for smarter more impactful ways to build brands and drive results.
What Youll Own
Brand Storytelling & Integrated Marketing
- Act as a brand custodian ensuring consistency in tone narrative and visual identity across all consumer and partner touchpoints.
- Lead brandled integrated campaigns that build trust credibility and differentiation across D2C and B2B2C audiences.
- Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel.
- Support integrated initiatives including digital OOH partnerships events influencers and sponsorships where relevant.
Digital Campaigns & Performance
- Plan execute and optimise fullfunnel digital campaigns across paid search paid social display video and emerging platforms.
- Work closely with media and creative agencies to ensure strong execution continuous optimisation and outcomeled delivery.
- Track and analyse performance using clear KPIs applying insights to improve effectiveness and efficiency.
GoToMarket (GTM) & Growth
- Contribute to and own elements of GTM strategy for launches and priority initiatives ensuring alignment with business objectives.
- Translate strategic priorities into clear messaging channel choices and phased activation plans.
- Identify opportunities to drive brand growth experimentation and innovation across markets.
User Journeys Insights & Data
- Champion user journeys and user experience ensuring marketing activity reflects real user needs and behaviours.
- Use customer insights behavioural data and market signals to inform messaging timing and channel decisions.
- Apply a datainformed mindset to decisionmaking balancing insight with creativity.
Stakeholder & Ways of Working
- Operate independently on complex initiatives contributing strategically and influencing outcomes.
- Collaborate crossfunctionally with product sales analytics and global marketing teams.
- Manage agencies and partners with clear briefs expectations and accountability.
- Act as a subjectmatter expert providing guidance and informal mentorship to peers where needed.
About You
Brand Creativity & Strategy
- 912 years of experience in marketing with strong exposure to brandled and integrated marketing.
- Proven ability to build brand equity while driving measurable outcomes.
- Strong creative instincts and storytelling capability.
Digital Data & GTM
- Handson experience running digital campaigns endtoend.
- Experience contributing to or leading GTM strategies.
- Strong understanding of fullfunnel measurement attribution and audience segmentation.
- Comfortable using data and insights to guide decisions.
UserCentric Thinking & Agility
- Experience designing or optimising user journeys and user experiences across marketing touchpoints.
- Curious agile and proactive in learning and adopting new martech and media platforms.
- Outcomeoriented with a bias for action and experimentation.
Ways of Working
- Comfortable operating in a matrixed global organisation.
- Strong communication skills with the ability to influence without authority.
- No formal people management responsibility but able to coach guide and elevate others work.
Ready to Make an Impact
Apply now and help shape whats next.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gen ... View more
