Field Marketing Specialist II
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Job Location:
San Jose, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
At Cadence we hire and develop leaders and innovators who want to make an impact on the world of technology.
The Field Marketing Specialist will partner closely with the Field Marketing Managers to plan and execute high-impact marketing programs that drive pipeline and support regional and industry priorities. This role is highly cross-functional working closely with Sales and Business Unit stakeholders as well as colleagues across Corporate Marketing to bring in-person and digital events to life. The ideal candidate is detail-oriented highly organized comfortable juggling multiple initiatives and motivated by measuring and improving marketing performance.
RESPONSIBILITIES
- Support the planning coordination and execution of virtual hybrid and in-person events (webinars workshops user groups executive programs tradeshows) including invites landing pages registration tracking and post-event sales follow-up
- Research and identify activities to connect with personas including users managers and executives (relevant associations events social outreach)
- Nurture existing leads through digital content events and other persona-based marketing methods supporting program tactics such as personalized web pages social outreach and email nurture campaigns
- Manage the marketing calendar to ensure that all major events webinars and related programs are documented and communicated to internal teams
- Track and report on event and program performance including registration attendance and lead engagement metrics
MINIMUM QUALIFICATIONS
- Bachelors degree or equivalent experience in Marketing Communications Journalism Public Relations English or Writing
- A minimum of 2 years marketing-related experience in B2B
- An understanding of online/offline events/program management specifically around webinar management
- Highly organized detail-oriented and motivated with the ability to thrive in a fast-paced deadline-driven environment
- Proactive and curious comfortable asking questions and learning new tools or processes
- Ability to travel up to 25%
Were doing work that matters. Help us solve what others cant.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Do you want to shape the future of technology? Cadence is leading the charge to solve some of technology’s toughest challenges. We work with the world’s most innovative companies, across a growing range of industries. Major trends that you hear about everyday – like artificial intell ... View more
