Paid Media Manager

Needham, MA - USA

Monthly Salary: $ 75000 - 135000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

This role is based on site in Needham MA.

OVERVIEW:

SharkNinjacontinues to grow rapidly in North America and this role will be critical in driving our ambitious revenue and efficiency goals in 2026and beyond. As Paid Media Manager you will own the paid media strategy across Paid Social and PPC channels leading a high-performing team and ensuring a best-in-class data-driven approach across all platforms.

This is a performance-led role with a strong commercial focus. You willbe responsible foridentifyingwhere to invest the next best dollar proving efficiency through robust measurement and continuously challenging what good looks like to unlock incremental growth for our DTC business across the Shark and Ninja brands.

Key Responsibilities

Strategy & Performance Ownership:

Define and own the paid media strategy for North America across Paid Social (Meta Instagram TikTok Snapchat TikTok Shop Meta Shop) and PPC (Search Shopping Display/Programmatic & YouTube).
Set channel- and category-level strategies aligned to revenue ROAS and cost efficiency targets.
Accountable for key paid media performance metrics versus forecast with a focus on Revenue ROAS and Cost%.
Establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix.

Execution & Optimization:

Oversee day-to-day campaign execution optimization and platform hygiene to ensure a best-in-class approach across all paid media channels.
Ensure the team applies a rigorous data-drivenmethodologyto testing automation audience activation and efficiency improvements.
Analyze and manipulate performance data toidentifyoptimization opportunities growth levers and risks.
Identify test and scale new opportunities across platforms formats audiences and creative applying learnings into BAU activity.
Monitor and analyze competitor activity and evolving platform capabilities.

Measurement Reporting & Innovation:

Partner closely with the marketing measurement team to evolve tracking and attribution strategies in response to privacy cookie loss and platform changes.
Define and execute a first-party data acquisition and activation strategy to improve targeting and performance.
Deliver clear actionable reporting and insights on daily weekly and monthly performance versus KPIs and forecasts.
Regularly present performance strategy and growth opportunities to senior stakeholders.
Continuously challenge assumptions using data testing and experimentation to drive innovation and long-term growth.

Leadership & Collaboration

Manage mentor and inspire the Paid Media team fostering a culture of high performance development and learning.
Identifyskill and knowledge gaps and ensure training upskilling and career development plans are in place.
Build andmaintainstrong relationships with platform partners (Google Meta TikTok etc.) and agency/tech partners developing joint roadmaps to hit targets.
Collaborate cross-functionally with Performance Marketing DTC/Ecommerce Marketing Commercial Finance Trading Conversion Organic Social and Influencer teams to drive holistic growth.
Stay up to date with industry trends and platform developments sharing knowledge and best practices with the wider team.

About You

6 years of hands-on experience across Paid Media including Paid Social and PPC (Google & Meta essential).
3 years experience managing and developing a successful high-performing team.
Proven experience owning andoptimizinglarge budgets (e.g.$1M/month).
Strong commercial acumen with a clear focus on revenue growth and efficiency.
Advanced analytical and data manipulation skills with a deep understanding of measurement and attribution.
Experience working in an eCommerce/DTC environment is essential.
A motivated self-starter who is ambitious curious and passionate about testingnew ideas.
Strong interpersonal and communication skills with the ability to influence and collaborate across diverse teams.
Thrives in a fast-paced environment and can successfully manage multiple priorities.
Experience with Google Analytics Looker/Data Studio SA360 and platform certifications (Google Ads/Bing) areadvantageous.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.

Pay Range

$75000 - $135000 USD

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions please refer to this Candidate Privacy Notice.
For candidates based in China please refer to this Candidate Privacy Notice.
For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Manager

About UsSharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one ...