Brand Manager, LatAm (Hybrid)
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
What you will do-
The Manager Brand Marketing is the expert who sets strategic direction and ensures execution for Mako portfolio growth through development and execution of marketing campaigns and strategies portfolio development internal and external education strategies and Latin America customer engagement campaigns.
In alignment with regional strategy set annual and long-range brand/indications strategy to achieve required growth profit and market share targets. Create/distribute scalable assets tools marketing campaigns (menu) and best practices which can be localized for maximum impact.
Identify education brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
Development of trust and strong relationships with LOCAL marketers sales professionals internal stakeholders and key customers (KOL). In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams creation of Annual Marketing Plan and portfolio roadmap over 35-year horizon.
Work with country leadership to forecast demand develop relationships with supply chain partners. Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products.
Provide analysis of business performance brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy. Partner with divisional resources to develop portfolio through new product development line extensions and M&A activity.
In partnership with Education Manager identify internal training needs and create relevant content and training programs. Create scalable customer engagement events such as facility tours/events/congresses hands-on opportunities and medical education programs.
Manage branding messaging positioning and pricing of assigned brands based on market customer and competitive insights. Take the lead in developing KOLs for the brand. With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy.
What you need-
Minimum Qualifications (Required):
Bachelors degree.
Previous work experience in the Medical Devices field.
English and Spanish advanced proficiency.
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint).
Preferred Qualifications (Strongly desired):
MBA.
People management.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more
