Sr, Product Marketer(Remote)
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Job Location:
Chicago, IL - USA
Monthly Salary:
$ 120000 - 135000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Us
CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (OEMs) across automotive and related industries. The Companys cloud-based software as a service (SaaS) platform enables dealerships to manage their end-to-end business operations including the acquisition sale financing insuring repair and maintenance of vehicles. By automating and streamlining critical workflows the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.
Job Description
This role owns the entire Go-To-Market strategy of their product line within CDKs Fixed Operations portfolio for the Heavy Truck market. The Sr. Product Marketer will lead product messaging and positioning content market evangelism competitive intelligence and enablement strategy for Sales and Marketing teams to drive demand generation and optimize revenue. It is a role with responsibilities that include building and executing the go-to-market strategy voice of customer influencing product strategy driving integrated marketing programs commercialization Sales enablement and defining market requirements and business cases for product line investment. The Sr. Product Marketer will be the leading expert in their products target market and value proposition.
The role requires an individual with strong leadership communication partnering and analytical skills who can create and articulate CDKs Fixed Ops Solutions vision; and drive our overall go-to-market strategy. The ideal candidate possesses a unique blend of business technical and sales savvy; a big-picture perspective; and the drive influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.
Responsibilities
- Drive thoughtful integrated marketing plans and campaigns that promote the product line vision grow market share and distinguish product in the competitive environment
- Help develop and evangelize a transformative vision for CDKs Fixed Operations Solutions product direction.
- Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales Product Management Development Marketing) to define appropriate product marketing mix and strategy.
- Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
- Define objectives and key business performance (revenue market share marketing influenced opportunities etc.) identify levers for improving and champion necessary initiatives to attain key results and objectives.
- Lead the development of persona-based positioning and messaging for different level audiences (Owner Fixed Ops Director Service Manager etc..) and for different target segments.
- Lead the creation of content and messaging (presentations blogs ebooks success stories webinars videos etc.) hitting all stages of the marketing and sales funnel.
Qualifications & Job Requirements
- Bachelors Degree
- 5 years of experience in Product Marketing Sales or Go-to-Market background preferred
- Proven ability to develop and execute effective product marketing strategies
- Strong foundation of analytic skills to support communications and business case development
- A natural collaborator with a willingness to drive hands-on tactical execution
- Great communication skills both written and verbal to foster good working relationships with cross-functional teams and align stakeholders
- Strong speaking skills and ability to develop compelling customer-facing presentations
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism fun and the desire to always be learning!
Preferred Qualifications
Automotive/Retail experience
Salary Range
$120000 - $135000
CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors including but not limited to skills experience certifications and work location. The total compensation package for this position may also include annual performance bonus benefits and/or other applicable incentive compensation offer Medical dental and vision benefits in addition to:
Paid Time Off (PTO)
401K Matching Program
Tuition Reimbursement
At CDK we believe inclusion and diversity are essential in inspiring meaningful connections to our people customers and communities. We are open curious and encourage different views so that everyone can be their best selves and make an impact.
CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race color creed ancestry national origin gender sexual orientation gender identity gender expression marital status creed or religion age disability (including pregnancy) results of genetic testing service in the military veteran status or any other category protected by law.
Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.
Required Experience:
Senior IC
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
Trusted by nearly 15,000 dealer locations, CDK Global connects you to world-class dealership software solutions that work together to help you reach your potential.
