Product Marketing Manager, Earners Experience

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is building the future of money for modern earners people whose income comes from multiple dynamic sources like gig platforms marketplaces and peer-to-peer selling. Were looking for a Product Marketing Manager (PMM) Earners Experience to lead how this vision comes to life.

You will own product marketing for the Earners experience including the development and go-to-market of our Earnings Builder and payouts API enabling customers to seamlessly bring earnings into Cash App from across income streams.

A key part of this role is ensuring the Earners experience works for diverse real-world earners including Spanish-speaking customers. This PMM will help define how we reach earn trust with and deliver fast reliable access to money for Spanish-speaking modern earners.

Our ambition is simple: win by being first where money enters the system.

You Will

• Own the end-to-end product marketing strategy for the Earners experience from early product definition through launch and iteration.
• Lead positioning and messaging for the Earnings Builder including P2P selling and aggregation of earnings across income streams.
• Drive go-to-market strategy for earnings entry points and payouts into Cash App.
• Define how the Earners experience meets the needs of Spanish-speaking modern earners including positioning trust signals and education.
• Partner closely with Product Design Engineering Customer Insights Growth Lifecycle Brand Partnerships and Support to bring launches to market.
• Translate complex earnings and payouts concepts into simple compelling customer value propositions across audiences.
• Serve as the voice of the modern earner grounding strategy in customer insight and lived realities
• Influence product roadmap decisions by advocating for earner needs and opportunities.

You Have

• 810 years of experience in Product Marketing
• Direct experience working on earnings payouts income or marketplace products
• Deep empathy of modern earners including gig economy workers sellers creators or multi-income customers
• Strong strategic thinker with the ability to lead ambiguous cross-functional work
• Experience defining or expanding products for new audiences
• Comfortable operating at the intersection of consumer platform and partner ecosystems
• Exceptional communicator and storyteller
• Experience at companies like DoorDash Uber Lyft Instacart or similar gig / marketplace platforms a plus
• Experience with APIs platform products or B2B2C models a plus
• Experience marketing to Spanish-speaking or bilingual audiences a plus

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Required Experience:

Manager