Senior Director of eCommerce Amazon Channel Lead

Full-Time
Chicago IL (Hybrid Remote)

We offer a competitive compensation package that includes a base salary a performance-based bonus comprehensive benefits and equity participation aligned with the roles scope and impact.

MonicaAndy is a modern e-commerce brand specializing in baby and childrens clothing and accessories. Were passionate about creating a great customer experience and delivering high-quality products that our customers love. As we continue to grow we seek a dynamic results-driven Senior Director of eCommerce to lead and scale our efforts across our Amazon channels. The Amazon Channel Lead will be the driving force behind Monica Andys next phase of growthexpanding the reach of its beloved baby and kids brand on Amazon while preserving the premium quality and parent-trusted reputation that set it apart.

About the role:

We are seeking a highly analytical results-driven Senior Director of eCommerce to lead our end-to-end Amazon business. This role will serve as the channel owner for Amazon (1P Vendor Central)responsible for profitable growth operational excellence and brand consistency across our Amazon presence. The ideal candidate brings deep Amazon expertise thrives in a fast-paced environment and can balance strategic vision with hands-on execution.

This leader will report to the Chief Growth Officer and partner closely with Planning Merchandising Operations and our Founder/CEO to ensure our brand is consistently and optimally represented across all Amazon touchpoints.

Monica Andys Core Values: 1) self-awareness 2) empathy 3) intellectual honesty 4) positive energy and 5) judgment

Amazon Channel Leadership & Strategy

• Own the Amazon P&L with responsibility for revenue growth margin optimization operational stability and profitability targets.
• Develop and execute a long-term growth strategy for Amazon including pricing promotions catalog expansion/optimization and channel-specific initiatives.
• Serve as the internal Amazon expert proactively identifying opportunities and risks.
• Ensure alignment with the companys overall goals and cross-channel brand strategy.

Business Operations & Vendor Central Management

• Oversee all aspects of Vendor Central (1P) including demand planning chargebacks negotiations terms and operational scorecards.
• Maintain compliance with Amazons operational requirements (e.g. variations content compliance listing errors suppression prevention).
• Lead resolution of operational issues such as shortages PO discrepancies chargebacks forecasting mismatches and returns performance.
• Monitor OTIF CRaP flags margin erosion and implement mitigation action.

Content SEO & Product Detail Page (PDP) Excellence

• Own the content strategy for Amazon PDPs: titles bullets enhanced A content brand store and video assets.
• Optimize for SEO searchability conversion rate and sales rank performance.
• Maintain and improve IDQ scores ensuring all listings meet or exceed Amazon standards.
• Partner with Creative and Brand teams to ensure consistency across all digital channels.

Assortment Forecasting & Inventory Management

• Collaborate closely with Planning and Merchandising on assortment strategy specific to Amazons consumer behavior and category dynamics.
• Oversee inventory management on Amazon to achieve optimal in-stock levels minimize lost sales and reduce overstock risks.
• Track and manage Amazon demand forecasts replenishment cycles case pack requirements and supply chain constraints working closely with Operations to execute flawlessly.

Paid Media Promotions & Traffic Growth

• Develop and own the full-funnel paid media strategy across PPC DSP retargeting affiliates influencers and promotional vehicles.
• Manage the paid media budget and make data-driven decisions to improve ROAS performance.
• Partner with an agency to execute campaigns evaluate performance and continually optimize targeting bids and creative.
• Build and manage the promotional calendar including deals coupons Prime Day Black Friday/Cyber Monday events and seasonal pushes.

Data Analytics & Performance Reporting

• Establish KPIs and dashboards to track category performance profitability paid media results and organic ranking.
• Regularly present insights and recommendations to executives including the CGO and CEO.
• Conduct competitive and market analysis to identify category trends whitespace opportunities and pricing dynamics.

Brand Reviews & Organic Growth

• Grow our review volume and rating through compliant review-generation tactics (Vine sampling programs post-purchase flows outreach).
• Drive improvements in organic ranking through a combination of content conversion optimization traffic quality improvements and media integrations.
• Safeguard brand consistency and enforce MAP and unauthorized seller policies when necessary.

Cross-Functional Collaboration & Leadership

• Work closely with Brand/Creative Growth Planning Ops Merchandising and Finance to ensure a unified Amazon strategy.
• Serve as the internal evangelist for the Amazon channel educating teams on opportunities channel nuances and best practices.
• Lead internal Amazon workflows tools and process improvements to scale efficiently.

Qualifications

• 35 years of eCommerce experiencewith significant focus on Amazon
• Mandatory: deep expertise with Vendor Central (1P)including operations forecasting content management and retail terms.
• Proven track record of driving high-growth Amazon businesses through strategic planning paid media and operational rigor.
• Strong understanding of Amazon SEO ranking algorithms IDQ metrics advertising (PPC DSP) and listing optimization.
• Expertise in managing paid media budgets and optimizing for ROAS.
• Experience working cross-functionally with Planning Merchandising Operations and Creative teams.
• Excellent analytical and Excel/BI skills with the ability to translate data into insights.
• Strong communication leadership and project management abilities.
• Experience managing external partners and agencies.
• Consumer products background strongly preferred (especially apparel kids CPG or adjacent categories).
• Preferred: Experience scaling an Amazon business from the ground up.

Success Looks Like

• Consistent fast YoY profitable growth on Amazon.
• Strong in-stock rates reduced chargebacks and improved operational metrics.
• High-converting PDPs with top-tier search rankings and improved content quality.
• Paid media efficiency improvements (ROAS CPC reductions).
• Increased review count and improved organic ranking.
• A clear Amazon roadmap that positions the channel as a major growth driver for the company.

Why Work for Monica Andy

At MonicaAndy were passionate about creating a great customer experience and delivering high-quality products that our customers love. As a member of our team youll have the opportunity to make a significant impact on our e-commerce store and help us achieve our business goals. Youll work alongside a talented and supportive team and have access to competitive benefits and perks.

If youre a creative problem-solver with a passion for e-commerce and a track record of driving conversions and retention wed love to hear from you. Apply today and join us in our mission to create the best e-commerce experience for parents and children.

Benefits & Perks

• Comprehensive Medical Dental Vision Plans
• FSAs HSAs
• Life Disability Benefits
• Optum Live and Work Well Services
• 401(k) Savings Plan
• Unlimited Vacation
• Paid Sick Leave
• Generous Parental Leave
• Employee Discounts
• Wellbeing Resources on MarketPlace Perks at Work
• Commuter Benefits Program
• Adoption Assistance Program
• Training and Development
• Generous Paid Company Holidays

Monica Andy is an equal opportunity employer that makes merit-based employment decisions. Monica Andy policy prohibits unlawful discrimination based on race color religious creed sex gender identity marital or veteran status age national origin ancestry citizenship physical or mental disability medical condition genetic information or characteristics (or those of a family member) sexual orientation pregnancy or any other consideration made unlawful by federal state or local laws. It also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with someone who has or is perceived as having any of those characteristics. All such discrimination is unlawful.