Brand Manager (Secondment)
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About the role
Reporting to the Head of Brand Advertising & PR you will set the future direction of the Sportsbet brand and its communications. You will play a lead role in shaping the strategic marketing plan and own the development and execution of high-impact go-to-market strategies across key racing and sporting moments.
You will lead a team to deliver high-quality integrated campaigns and be accountable for measuring and optimising the impact of brand initiatives. With a strong understanding of consumer insights and the drivers of brand equity you will be accountable for the continuous development and performance of the Sportsbet brand.
This is a 10-month secondment opportunity.
Key responsibilities:
- Own brand consistency and campaigns in support of the Head of Brand & Advertising acting as the lead brand guardian for the business.
- Lead brand projects and campaigns from strategy through to delivery ensuring clear plans processes stakeholder alignment and outcomes.
- Train support and uplift marketing peers on brand principles and lead the brand component of cross-functional projects.
- Lead empower and develop a high-performing team to deliver consistently high-quality brand and advertising outcomes.
- Build and manage strong relationships with key internal stakeholders proactively communicating strategic plans progress and outcomes.
- Monitor brand and campaign performance alongside customer perceptions using insights to evolve communications and inform stakeholders.
- Lead cross-functional GTM planning across the business to maximise impact across the sporting and racing calendar.
About you:
- Combines strategic thinking with strong execution skills translating insight into high-impact outcomes.
- Proactively identifies and drives new business brand and GTM opportunities.
- Strong marketing and commercial acumen balancing brand-building with business objectives.
- Expert in brand codes positioning tone of voice storytelling and integrated communications.
- Delivers complex fast-paced campaigns on time and to a high standard.
- Leads develops and empowers teams to perform consistently at a high level.
- Ability to use data and insights to inform decisions and optimise campaigns.
- Builds and influences relationships with stakeholders and agency partners to drive alignment and impact.
Need To Work Flexibly
We know flex means different things to different people let us know how we can support you to be your best.
Ready to bring excitement to life Apply now
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Sportsbet’s vision is clear: we want to become a world class betting & gaming business that’s trusted by our customers, colleagues and partners. We’re also here to make this the most exciting place you’ll ever work!
