Senior Manager of Marketing Operations
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Analytic Partners is a global leader in commercial measurement and optimization turning data into expertise for the worlds largest brands for 25 years.
With clients in 50 countries and global offices across New York City Miami Dallas Dublin London Paris Singapore Shanghai Munich Poznan Sydney Melbourne Charlottesville and Denver were growing fast. And were looking for top talent to join us in shaping the future of analytics.
To learn more about what we do visit and see why were recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What youll be doing:
- The Senior Marketing Operations Manager plays a critical role in enabling a high-performing data-driven marketing organization. Reporting to the Vice President of Marketing this role is responsible for building and operating the systems processes and insights that support predictable pipeline growth operational efficiency and measurable ROI across all marketing programs.
- Youll work hand-in-hand with Marketing Sales RevOps and Finance to bridge strategy and real-world action. This collaboration will help make sure marketing campaigns kick off smoothly results are measured properly and findings are used to keep improving over time.
- This is a hands-on high-impact role ideal for someone who thrives at the intersection of process technology and performance and is ready to grow.
- Implement and manage project management processes that ensure marketing programs launch on time and on budget.
- Ensure alignment and consistency across demand generation brand product marketing and creative teams.
- Manage campaign workflows including timelines dependencies and handoffs between teams.
- Partner closely with SalesOps and RevOps on pipeline reporting and process alignment
- Manage day-to-day CRM and marketing automation operations including workflows SLAs and reporting across all lifecycle stages.
- Own lead and account scoring strategies segmentation acquisition and routing processes in partnership with Sales and SDR teams.
- Optimize lead management processes and enforce funnel tracking and data standards across systems.
- Help maintain data quality compliance and reporting standards across systems while delivering dashboards reporting and insights that inform decision-making and optimization.
- Support and optimize the marketing technology ecosystem in partnership with Sales Operations and IT including (but not limited to) MAP CRM integrations ABM platforms email management attribution and data enrichment tools.
- Partner with third-party agencies to manage and optimize the company website and organic growth programs.
- Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance digital media PR events industry trends and other marketing initiatives.
- Deliver clear actionable insights into marketing performance to stakeholders across Marketing Sales Customer Engagement and Finance to ensure alignment of data-driven go-to-market strategy.
- Prepare performance reporting and insights for marketing leadership and key stakeholders.
- Drive process alignment across Sales and Marketing including lead management revenue performance reporting and system integrity.
- Support marketing compliance processes including procurement workflows and vendor onboarding.
- Work with Legal and Finance to ensure marketing operations adhere to all applicable policies compliance standards and workflows.
- Support the marketing budget tracking and forecasting in partnership with Marketing leadership and finance.
- Partner with Finance and Accounts Payable to ensure accurate budget allocation forecasting discipline and alignment with company-wide financial standards.
- Maintain real-time visibility into budget status through regular reviews variance analysis and reconciliation.
- Manage expense tracking reporting and reconciliation for marketing programs.
Project Management Workflow & Process
CRM Marketing and Campaign Operations
Performance Reporting and Governance
Budget Management
What we look for in you:
- 6 years of experience in Marketing Operations within B2B enterprise or SaaS environments.
- Expert-level understanding of CRM and marketing automation platforms (e.g. Salesforce HubSpot).
- Strong experience with workflow and project management systems (e.g. Asana ).
- Demonstrated use of AI automation or analytics in marketing or revenue operations.
- Strong experience working within marketing technology ecosystems including CRM web analytics lead routing ABM attribution and personalization platforms.
- Demonstrated success supporting data-driven marketing planning reporting and optimization.
- Experience developing executing and measuring lead generation programs for B2B audiences.
- Excellent written and verbal communication skills with the ability to present insights to executive audiences.
Our differentiator is Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE PASSION and GROWTH.
People: We value our people customers and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customer-focused team-oriented organization where innovation and results are rewarded and individuals can chart the course of their own careers.
As a woman founded and led company this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity equity and practice this means we will not only work to recruit a diverse workforce but also maximize the full potential of all of our people. You can read more about our commitment to DEI Here
Additionally Analytic Partners participates in the E-Verify program in certain locations as required by law.
#LI-Hybrid
Required Experience:
Senior Manager
Key Skills
- Risk Management
- Negiotiation
- Operational management
- Smartsheets
- Strategic Planning
- Team Management
- Budgeting
- Leadership Experience
- Program Development
- Supervising Experience
- Financial Planning
About Company
Analytic Partners is a global leader in measurement and optimization, turning data into expertise for the world’s leading brands with Commercial Analytics.
