Social Media Content Creator

Are you passionate about building engaged online communities and leveraging social media to build a brand Were looking for a dynamic social media content creator to join our team and take charge of fostering meaningful connections between our brands and our fans. If you live and breathe social trends excel in analyzing performance metrics and are excited about creating and editing impactful content we want to hear from you!

If you thrive in a fast-paced team-oriented environment create quick and fast short-form content and have a deep love for sports this might just be your dream job.

Who we are:

We are Pro Athlete Inc. We are an eCommerce company that specializes in creating a World Class customer and employee experience and we happen to sell sporting goods and apparel through various online platforms such as JustBats JustGloves and JustPaddles. We have a Major League caliber culture we have a passion for what we do and we love to have fun. No really we LOVE TO HAVE FUN!

Alignment with our Core Values is a must! Please do not apply if you dont believe in our Core Values or dont plan on living them out to their fullest. We receive a lot of applicants so do your best to separate yourself from the rest. Do something to wow us and get us excited about the potential of you joining our team!

How We Play the Game:

• We live out our Core Values
• We have genuine curiosity
• We make every detail matter
• We have each others backs
• We take the high road
• We are operationally predictable with no surprises
• We stay connected
• We hold each other accountable
• We put our pride aside
• We create a drama-free work zone
• We never get complacent

Essential Roles & Responsibilities:

Content Strategy & Video Execution:

• Develop and maintain a strategic content calendar for all social platforms aligned with a 12-month marketing plan.
• Own the creative strategy ensuring content is trend-forward platform-optimized and resonates with our target audience.
• Create and manage TikTok Instagram Reels and YouTube Shorts content focused on growing our sports audience
• Quickly communicate produce and edit trending short-form content for baseball softball and pickleball ensuring same-day publication
• Edit and produce monthly podcast episodes including audio cleanup segment arrangement and final production

Community Management & Engagement:

• Foster a strong sense of community by actively engaging with followers responding to inquiries and managing conversations.
• Build and nurture parasocial relationships with followers acting as the face of our brands on camera
• Assist with community insight tracking ensuring that cross-functional stakeholders are aware of applicable insights
• Actively listen to our community surfacing insights trends and customer feedback to improve our social strategies and products.

Analytics & Reporting:

• Monitor analyze and report on key social media metrics including audience growth engagement and revenue
• Translate data insights into actionable recommendations for future content strategies.

Trend Monitoring:

• Stay ahead of social media trends identifying and leveraging emerging opportunities to enhance brand visibility and relevance.

Paid Social Support & Partnership Activation:

• Assist in executing paid social media campaigns across platforms like Instagram TikTok Facebook and Pinterest.
• Collaborate with influencers and UGC creators to develop creative assets.
• Assist with reporting analysis and campaign optimization
• Stay up to date on paid social trends algorithm changes and best practices to help grow brand visibility.
• Develop and execute affiliate marketing initiatives activating influencers and building partnerships that align with brand goals.

Performance Goals:

• Set clear performance benchmarks for social channels balancing budget requirements with follower and engagement growth objectives.

Collaboration:

• Partner with internal teams and external agencies to align paid and organic campaigns optimizing synergies for maximum impact.
• Serve as a subject matter expert providing leadership with informed recommendations on message priorities and channel strategies.

Brand Voice for Pro Athlete Inc.

As the parent company of JustBats JustGloves and JustPaddles Pro Athlete Inc. represents more than just our individual brandswe embody a culture of passion innovation and excellence in the sports e-commerce this role youll play a critical role in defining and amplifying the voice of Pro Athlete Inc. as well as its separate individual brands and youll collaborate with stakeholders across all departments to ensure consistency while tailoring our message to resonate with diverse audiencesfrom loyal customers to potential employees and partners.

Preferred Education and Experience:

• Past experience in social media marketing and video editing is a MUST. Whether you learned in school or in the field the key is that you live and breathe content.
• Proficient in industry-standard editing software (Adobe Canva DaVinci Resolve CapCut Final Cut Pro)
• Exceptional written communication skills and a knack for concise impactful messaging.
• Strong decision-making skills and the ability to operate autonomously.
• Experience with social media analytics tools and interpreting performance data.
• Deep understanding of parasocial relationships and online community-building principles.
• Willingness to be on-camera when needed and represent the brand authentically.
• Portfolio demonstrating quick-turnaround video projects and short-form content
• Experience with baseball softball or pickleball is preferred but not required
• Experience working with and recruiting other content creators is preferred but not required.

All Jobs at Pro Athlete Require:

• Core Value alignment. Our Core Values are the driving force behind how we do business and live our lives.
• Self-driven work ethic. You must be a resourceful self-starter who loves taking initiative and seeing things through to completion.
• Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.

Position Type and Expected Hours of Work:

This is a full-time position that is expected to meet our hybrid work environment. You can be remote nearly 100% of the time or work in the office on Tuesdays Wednesdays and Thursdays with Mondays and Fridays being mandatory remote days.

Travel:

There is some travel expected but mostly local for video and photo shoots/content.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

If weve just described your dream job we invite you to browse through our company website to learn more about us. We think youll like what you see.

E-Verify:

This organization participates in E-Verify to confirm employment eligibility. For more information please view the information below by copying and pasting the URL into your browser or contact

Athlete is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity national origin disability veteran or any other applicable protected classes. Pro Athlete prohibits discrimination and harassment of any kind and is committed to the principle of equal employment opportunity for all.