Program Manager – Marketing Cloud

Long Beach, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

looking for an experienced Program Manager Marketing Cloud with a strong Healthcare domain background to lead large multi-track digital marketing and customer engagement programs leveraging Microsoft Dynamics 365 Marketing (Marketing Cloud). The role supports healthcare payer and provider organizations by enabling compliant data-driven and personalized member provider and broker communications.

The ideal candidate will have hands-on experience managing Microsoft Dynamics 365 Marketing platforms leading transformation programs in payer or provider environments and coordinating cross-functional teams across marketing compliance business technology and vendor ecosystems.

Key Responsibilities

Own and manage end-to-end Marketing Cloud programs on Microsoft Dynamics 365 Marketing spanning multiple workstreams releases and geographies.
Define program scope objectives success metrics and delivery roadmaps aligned with marketing and engagement outcomes.
Drive integrated planning across campaign orchestration journey design segmentation personalization integrations analytics and user adoption.
Ensure delivery commitments across schedule budget quality and scope.
Serve as the primary point of contact for marketing leadership business stakeholders IT compliance privacy and external vendors.
Establish and run program governance including steering committees executive reviews RAID management and program status reporting.
Translate business needs from Marketing Sales Broker Provider and Member Engagement teams into actionable program deliverables.
Proactively manage risks dependencies regulatory constraints and escalations with clearly defined mitigation strategies.
Ensure Marketing Cloud solutions align with healthcare regulatory requirements including HIPAA PHI handling consent management CAN-SPAM TCPA and data privacy standards.
Collaborate with compliance security privacy and legal teams to embed controls into Dynamics 365 Marketing journeys campaigns and data models.
Support audit readiness and maintain documentation for healthcare-specific marketing and communication controls.
Oversee integrations between Dynamics 365 Marketing and upstream/downstream systems such as CRM enrollment claims member platforms CDPs and analytics systems.
Guide teams on best practices for Dynamics 365 Marketing architecture release management and environment strategy.
Partner with architects product owners and marketing SMEs to ensure scalable secure and future-ready digital engagement solutions.
Manage program budgets forecasts and resource plans including onshore/offshore delivery models.
Track benefits realization ROI and value delivery tied to member engagement campaign effectiveness and operational efficiency.
Support SOW execution change requests and commercial governance as required.

Required Qualifications

8 years of overall experience in Program Management or Large-Scale Project Management.
5 years of hands-on experience managing Microsoft Dynamics 365 Marketing programs.
Strong experience in the Healthcare domain (Payer Provider or Health Services) with a clear understanding of regulated healthcare communications.
Proven track record managing multi-vendor cross-functional marketing technology programs.
Strong expertise in Agile Hybrid and Waterfall delivery models.
Excellent communication stakeholder management and executive presentation skills.

Key Responsibilities

Own and manage end-to-end Marketing Cloud programs on Microsoft Dynamics 365 Marketing spanning multiple workstreams releases and geographies.
Define program scope objectives success metrics and delivery roadmaps aligned with marketing and engagement outcomes.
Drive integrated planning across campaign orchestration journey design segmentation personalization integrations analytics and user adoption.
Ensure delivery commitments across schedule budget quality and scope.
Serve as the primary point of contact for marketing leadership business stakeholders IT compliance privacy and external vendors.
Establish and run program governance including steering committees executive reviews RAID management and program status reporting.
Translate business needs from Marketing Sales Broker Provider and Member Engagement teams into actionable program deliverables.
Proactively manage risks dependencies regulatory constraints and escalations with clearly defined mitigation strategies.
Ensure Marketing Cloud solutions align with healthcare regulatory requirements including HIPAA PHI handling consent management CAN-SPAM TCPA and data privacy standards.
Collaborate with compliance security privacy and legal teams to embed controls into Dynamics 365 Marketing journeys campaigns and data models.
Support audit readiness and maintain documentation for healthcare-specific marketing and communication controls.
Oversee integrations between Dynamics 365 Marketing and upstream/downstream systems such as CRM enrollment claims member platforms CDPs and analytics systems.
Guide teams on best practices for Dynamics 365 Marketing architecture release management and environment strategy.
Partner with architects product owners and marketing SMEs to ensure scalable secure and future-ready digital engagement solutions.
Manage program budgets forecasts and resource plans including onshore/offshore delivery models.
Track benefits realization ROI and value delivery tied to member engagement campaign effectiveness and operational efficiency.
Support SOW execution change requests and commercial governance as required.

Required Qualifications

8 years of overall experience in Program Management or Large-Scale Project Management.
5 years of hands-on experience managing Microsoft Dynamics 365 Marketing programs.
Strong experience in the Healthcare domain (Payer Provider or Health Services) with a clear understanding of regulated healthcare communications.
Proven track record managing multi-vendor cross-functional marketing technology programs.
Strong expertise in Agile Hybrid and Waterfall delivery models.
Excellent communication stakeholder management and executive presentation skills.