Associate Director of Digital Content

Special Instructions to Applicants:

All interested applicants should attach a cover letter and resume in the Supporting Documents section of the application preferably in a PDF format to avoid any formatting issues. The cover letter should include a link to an online portfolio of work samples.

About Rice:

Boasting a 300-acre tree-lined campus in Houston Texas Rice University is ranked among the nations top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio and a residential college system which supports students intellectually emotionally and culturally through social events intramural sports student plays lectures series courses and student government. Developing close-knit diverse college communities is a strong campus tradition which is why Rice is highly ranked for best quality of life and best value among private universities.

Rice is also a wonderful place to work. Rice faculty staff and students share values that are essential to our success as a healthy community. Those values guide our decisions and behaviors and shape Rices culture. They come through in the way we treat each other and the welcome we extend to our visitors. These values can be recalled simply by our name RICE Responsibility Integrity Community and Excellence.

Position Summary:

Reporting to the Director of Marketing and Production the Associate Director of Digital Content plays a pivotal role in shaping and executing the digital communications strategy for Rice Universitys Development and Alumni Relations division. The Associate Director manages the creation implementation and optimization of email marketing efforts drives the accuracy and growth of constituent data and preferencesand ensures brand consistency across all digital channels. Key activities include creating targeted email campaigns for fundraising and alumni engagement initiatives analyzing email metrics and trends and collaborating with writers designers information services and other division partners on multichannel communications efforts. The Associate Director leads and supervises digital content team members and actively contributes to university-wide and community-wide initiatives strengthening the organizations visibility and impact as a strategic partner and thought leader.

The ideal candidate willbe highly organized curious and creative with proven experience meeting deadlines and an ability to work cross-functionally on a variety of digital projects offering advice and expertise while remaining flexible and collaborative.

Workplace Requirements:

This position is offered asa hybrid role combining both in-office and remote work to provide flexibility and support collaboration.PerRice policy 440 work arrangements may be subject to change.

*Exempt (salaried) positions underFLSA are not eligible for overtime.

Minimum Requirements:

• Bachelors degree

• Three or more (3) years of related professional experience in a marketing communications social media or other closely related field

Skills:

• Knowledge of digital technology and platforms current and future trends
• Excellent oral and written communication skills
• Strong analytical skills
• Demonstrated problem solver
• Ability to leverage current and future trends to produce measurable results that aid in the success of the organization
• Ability to work independently to meet expected deadlines and schedules
• Ability to work in a fast-paced environment
• Knowledge of different social publishing platforms
• Experience with content management systems
• Experience with email marketing systems
• Experience with customer relationship management (CRM) systems
• Understanding of email marketing metrics and best practices

Preferences:

• Four or more (4)years of related professional experience referenced above

• One or more (1) years of direct supervisory experience

• Experience managing or executing email components of integrated marketing campaigns

• Process-oriented
• Understanding of project management systems
• Experience with email marketing a/b testing automation and database integrations

• Experience working in higher education

• Experience working in a nonprofit fundraising campaign or initiative

• Experience with Blackbaud Internet Solutions and/or Blackbaud CRM

Essential Functions:

• Manages the development and implementation of the digital communication strategy for Development and Alumni Relations

• Supervises the digital content team members who are responsible for the writing design and production coordination of digital communication and marketing materials

• Manages the execution of robust email marketing campaigns including segmentation automation and other email best practices

• Actively manages and improves the contactability results through advanced segmentation calendar management metrics and analysis advanced a/b testing and other targeted marketing approaches

• Oversees digital community-building through social media channels

• Participates in university-wide and community-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader

• Ensures brand consistency and integrity across all digital channels and assets including messaging imagery and tone of voice

• Partners with internal stakeholders and campus partners to achieve program goals and to ensure coordination

• Performs all other duties asassigned

Additional Functions:

• Provide general marketing expertise and best practice guidance including for accessibility
• May help with UX/UI web design activities and managing websites

Rice University HR Benefits: Mission and Values:Mission and Values Rice University

Rice University is committed to ensuring Equal Employment Opportunity and welcoming the fullness of diversity into our candidate pools. Rice considers qualified applicants for employment without regard to race color religion age sex sexual orientation gender identity national or ethnic origin genetic information disability or protected veteran status. Rice also provides reasonable accommodations to qualified persons with disabilities. If an applicant requires a reasonable accommodation for any part of the application or hiring process please get in touch with Rice Universitys Human Resources Office via email at for support.

If you have any additional questions please email us at. Thank you for your interest in employment with Rice University.