Paid Media Specialist
Share
Job Location:
Charlotte, VT - USA
Yearly Salary:
$ 70000 - 90000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Benefits:
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Are you passionate about supporting business owners and helping them grow
Do you enjoy being the go-to partner who helps clients show up at the right moment and make confident performance-driven decisions If so this role may be a great fit.
Do you enjoy being the go-to partner who helps clients show up at the right moment and make confident performance-driven decisions If so this role may be a great fit.
About Main Line Brands
Main Line Brands LLC is an award-winning multi-brand franchisor headquartered in Charlotte NC. We support more than 230 franchisees across 500 markets in the U.S. and Canada. Our portfolio includes Mosquito Authority Pest Authority and Fitness Machine Technicians.
Main Line Brands LLC is an award-winning multi-brand franchisor headquartered in Charlotte NC. We support more than 230 franchisees across 500 markets in the U.S. and Canada. Our portfolio includes Mosquito Authority Pest Authority and Fitness Machine Technicians.
Our focus is not just growth but building strong resilient franchise businesses. We value integrity accountability and results and we operate with a collaborative high-performance mindset.
About the Role
The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand multi-location franchise system. This role is responsible for planning executing optimizing and reporting on paid digital media campaignsprimarily across Google Ads and Metato support franchisee success while aligning with brand-level strategy and performance standards.
This role partners closely with internal marketing operations and franchise support teams to ensure campaigns are executed consistently efficiently and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations.
This role is ideal for a performance-driven marketer who thrives in fast-moving environments values testing and optimization and can clearly articulate whats workingand why.
Key Responsibilities
Paid Media Strategy & Execution
- Plan launch and optimize paid advertising campaigns across Google Ads Meta (Facebook/Instagram) and LinkedIn.
- Own day-to-day campaign execution including targeting bidding creative testing and budget allocation.
- Make data-driven decisions on what to scale pause or sunset based on performance.
Performance Optimization & Analytics
- Analyze campaign performance and translate insights into actionable optimizations.
- Monitor spend pacing and efficiency against lead pipeline and ROI targets.
- Partner with analytics teams on attribution and conversion performance.
Budgeting & Forecasting
- Own campaign budgets forecasting and performance tracking across channels.
- Ensure efficient use of spend aligned with growth goals.
Collaboration & Innovation
- Collaborate cross-functionally to identify opportunities and share insights.
- Champion testing of new ad formats platforms and optimization strategies.
Qualifications & Experience
- Bachelors degree in Marketing Business Analytics or related field.
- 36 years of hands-on paid media experience across search and social.
- Strong experience with Google Ads Meta Ads and LinkedIn.
- Proven ability to optimize toward pipeline revenue and ROAS goals.
- Strong analytical and communication skills.
Compensation & Benefits
- Base salary range: $70000$90000 based on experience and location.
- Competitive benefits package including health insurance PTO and professional development.
- Growth opportunities as the organization scales.
Nice to Have
- Experience with multi-brand multi-location or franchise organizations.
- Familiarity with marketing automation platforms CRMs and conversion tracking.
- Experience collaborating with agencies or external partners.
Flexible work from home options available.
Compensation: $70000.00 - $90000.00 per year
Main Line Brands is an award-winning multi-brand franchisor headquartered in Charlotte North Carolina. We are the parent company of Mosquito Authority Pest Authority and Fitness Machine Technicians three nationally recognized service brands built for long-term growth.
What sets Main Line Brands apart is not just the strength of our brands but how intentionally they are built. Each brand is designed around recurring revenue operational simplicity and strong local presence giving franchise owners the tools and confidence to scale profitable businesses in their communities.
We believe franchising works best when it is a true partnership. Our role is to provide proven systems clear playbooks modern marketing and responsive support so franchisees can focus on execution and customer relationships. As our franchise owners grow our brands grow with them.
Main Line Brands supports hundreds of franchisees operating across the United States and Canada. More important than our footprint is our commitment to excellence accountability and doing right by the people who trust us with their investment.
What sets Main Line Brands apart is not just the strength of our brands but how intentionally they are built. Each brand is designed around recurring revenue operational simplicity and strong local presence giving franchise owners the tools and confidence to scale profitable businesses in their communities.
We believe franchising works best when it is a true partnership. Our role is to provide proven systems clear playbooks modern marketing and responsive support so franchisees can focus on execution and customer relationships. As our franchise owners grow our brands grow with them.
Main Line Brands supports hundreds of franchisees operating across the United States and Canada. More important than our footprint is our commitment to excellence accountability and doing right by the people who trust us with their investment.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location and not to The Mosquito Authority / The Pest Authority Corporate.
Required Experience:
IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
Enjoy a pest-free environment with our expert mosquito control, tick control, and pest management services. Contact us to help you enjoy pest-free living!
