Creative Services Director Kttc

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:

• Comprehensive Medical(Rx) Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
• Paid Time Off including Relocation PTO
• Focus on Caring

Salary/Wage:

$55000 - $65000/yr. (DOE) - with bonus potential

Shift and Schedule:

Mon. - Fri. (8:00 am - Fri 5:00 pm)

Job Type:

Full-Time

Job Summary/Description:

KTTC/KXLT is an innovative leader in the Rochester/Mason City/Austin market. With a proud legacy of leading the market in news and community initiatives we are constantly evolving and pushing to meet people where they consume news and deliver compelling content across all platforms.

We are seeking a Creative Services Director to lead our stations creative vision and strategic marketing initiatives. This role serves as a central hub for station-wide creative efforts bridging news programming sales and promotion departments to elevate our brand presence and community impact.

The successful candidate will leverage deep marketing expertise to identify growth opportunities through evolving media channels build strategic community partnerships and develop revenue-generating creative initiatives that align with our stations values. This position reports directly to the General Manager of the station and manages cross-functional teams to execute integrated marketing and creative campaigns.

Duties/Responsibilities include but are not limited to:

Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
Identify cultivate and manage strategic community partnerships that align with station values
Plan and execute station events and promotional activations
Serve as creative guide and strategic advisor for Midwest Access lifestyle show;
Partner with the sales team to conceive and execute creative revenue-generating ideas
Coach and develop commercial and station promotion producers; establish and oversee systems and standards
Build mentor and supervise the creative services team; foster a collaborative innovative team culture

Qualifications/Requirements:

Required:
Bachelors degree in Marketing Communications Journalism or related field (or equivalent professional experience)
5 years of experience in marketing media or creative services
Demonstrated expertise in multi-channel marketing and digital media strategy
Proven track record of identifying and developing strategic partnerships
Strong project management and organizational skills with the ability to manage multiple concurrent initiatives
Excellent verbal written and presentation communication skills
Experience in the broadcast or media industry
Proficiency with marketing analytics social media platforms and creative production tools

Preferred:
Experience in lifestyle programming or on-air talent coaching
2 years of leadership/management experience
Background in event planning and community engagement
Knowledge of commercial production and advertising standards
Experience working in a news-focused environment

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

KTTC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director