Digital Communications Coordinator

Department:

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Position Title:

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Job Description Summary:

Job Description:

Job Duties Outlined

Website Management

• Oversee the coordination development and publication of content using the cancer centers content management systems.

• Implement design and content updates to the website while also ensuring standards for timeliness and quality are met. Responsible for maintaining accuracy and timeliness of website information. Ensures all digital content meets accessibility standards.

• Research peer and competitor websites to identify opportunities for content expansion improved user experience and emerging digital strategies.

• Design and produce new pages for the website as needed.

• Ensure adherence to system graphic standards editorial standards and web standards.

Social Media

• Develop and manage social media marketing campaigns and day-to-day activities including: develop relevant content topics to reach the Cancer Centers target audiences. Create curate and manage all published content (images video and written) monitor listen and respond to users.

• Manage emerging platforms and evaluate new channels for strategic fit.

• Monitor trends in social media tools applications channels design and strategy.

• Monitor effective benchmarks for measuring the impact of social media campaigns.

• Monitor conversations respond to users and maintain a consistent brand voice.

Content Collaboration Project Management

• Partner with subject matter experts across campus to gather stories research updates and digital assets.

• Create and publish relevant original high-quality content on cancer trends prevention research clinical advancements Cancer Center personnel accolades/awards etc. and manage a regular publishing schedule.

• Manage the flow of project requests from various cancer center departments. Assist with assigning priorities for each assignment and tracking outcomes.

• Collaborate as digital expert on communications team as assigned covering areas including but not limited to email newsletters native/display or search engine marketing (and keeping abreast of trends in the evolving world of digital marketing) social media strategy development and plan development in partnership with project owner.

• Uphold cancer center brand standards across all digital channels.

Analytics

• Coordinate reporting analytics for website areas of responsibility social media and e-publications monthly as assigned.

• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media content marketing search engine optimization and social advertising campaigns.

Other

• Assist in the creation editing and/or digital sharing or promotion of consumer facing video projects.

This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. It is only a summary of the typical functions of the job not an exhaustive list of all possible job responsibilities tasks duties and assignments. Furthermore job duties responsibilities and activities may change at any time with or without notice.

Work Environment

• This position may be eligible for a hybrid work schedule after 6 months. Incumbent will work remotely and on campus based on a set departmental schedule based on management approval and must reside in the greater Kansas City metropolitan area.

Required Qualifications

Work Experience:

• Six years of direct experience working with website content development digital communications or digital marketing. Relevant education can be substituted for experience on a year for year basis.

• Experience with one of the following HTML Photoshop email distribution tools Sitecore etc. for content publishing and editing.

• Experience sourcing and managing digital content across multiple channels.

• Experience with principles of SEO/AEO including keyword research and Google Analytics and Search and Social.

• Experience initiating and managing projects/programs from conception to completion.

Preferred Qualifications

Education:

• Bachelors degree in Marketing Journalism Communications or related field.

Work Experience:

• Experience in a healthcare setting or similar environment.

• Training and/or presentation experience.

• Graphic Design and CSS knowledge.

Skills

• Communication.

• Time management.

• Multi-tasking.

• Computer skills.

• Attention to detail.

• Organization.

Required Documents

• Resume

• Cover Letter

Comprehensive Benefits Package: