Senior Marketing Director Portfolio Assessment Lead

Were seeking a senior marketing operator who can step into a complex fast-moving turnaround and immediately drive performance across our trades retail portfolio (4 brands $120-130M combined revenue 9 company-owned locations). This is a player-coach role requiring someone who can both think strategically and roll up their sleeves to fix tactical blocking and tackling.

Youll work directly with our Fractional CMO to assess stabilize and rebuild our marketing operations ahead of peak season (March-April) while developing playbooks that will scale across our franchise system.

This is not a brand-building role. This is a performance marketing RevOps systems optimization role for someone who thrives in fix-it-fast environments.

Compensation & Logistics

• Remote-first with occasional Atlanta or Ohio travel. 
• Start in February 
• Estimated 30-40 hrs/week during peak assessment/stabilization for 3-4 months
• Expected engagement: 3-4 months with potential to extend
• Rate: $80-100/hr

What Youll Do

Rapid Discovery (Weeks 1-6)

• Lead comprehensive marketing assessment across assigned brand(s)
• Conduct stakeholder interviews with internal teams leadership and 60 vendors
• Audit demand generation channels attribution systems CRM workflows and data infrastructure
• Evaluate vendor ecosystem performance against benchmarks
• Map customer journey friction points and organizational capability gaps
• Identify and activate quick wins during assessment

Stabilization Planning (Weeks 7-10)

• Build prioritized action roadmap with start/stop/fix/wait framework
• Develop vendor rationalization recommendations (retain/recalibrate/exit)
• Design KPI framework and reporting dashboard requirements
• Create revenue operations handoff improvements (marketing sales ops)
• Document repeatable playbooks and SOPs for scaling
• Deliver executive readout with diagnostic findings and prioritized interventions

Throughout

• Coordinate with SME specialists (SEO paid media CRM data telephony) on deep-dive assessments
• Use standardized assessment toolkit to ensure consistent outputs across brands
• Share learnings with other senior directors in weekly team syncs

Qualifications :

What You Bring

Required:

1. Assessment Mindset CRITICAL
You know how to ask the right questions and draw insights from complex situations. Youve conducted marketing assessments agency audits or turnaround diagnostics. You can distinguish symptoms from root causes and build defensible points of view from incomplete information.

2. Full-Funnel Conversion Marketing CRITICAL
Deep expertise in demand generation across channels (paid search SEO/GEO local presence content attribution). You understand how lead gen works as a system not just individual tactics. Experience with urgency-based or emergency services marketing is a plus.

3. Revenue Operations Strategy VERY IMPORTANT
You understand how marketing connects to sales and operations. Youve evaluated CRM architecture lead routing workflows speed-to-lead and system integrations. You think about the full revenue engine not marketing in isolation.

4. Data Management & Reporting VERY IMPORTANT
Data-driven but not paralyzed by imperfect data. You can audit existing dashboards identify measurement gaps define KPIs that drive behavior and design reporting systems that create accountability.

5. Home Services/Franchise Experience - Nice to have
Understanding of franchise operations trades/field services local market dynamics or urgency-based purchasing. Dont let lack of this experience stop you from applying.

Ideal Background

• 12-15 years in marketing with 5 years in senior leadership roles
• Experience conducting marketing assessments audits or turnarounds
• Performance marketing and demand generation expertise across multiple channels
• Multi-brand portfolio or franchise experience
• PE-backed or high-growth environments preferred
• Agency or consulting background helpful (youve seen many orgs not just one)

Critical Success Factors

Operator not just strategist - You can audit a Google Ads account not just talk about it
Fast without being sloppy - Quick defensible decisions with imperfect information
Strong communicator - Tough stakeholder conversations clear executive presentations
Collaborative - Work alongside other senior directors using consistent methodologies
Can delegate - You coordinate SMEs effectively not micromanage or do everything yourself

Additional Information :

Why This Role Matters

This isnt about building a brand from scratch or running a steady-state marketing org. This is about fixing whats broken fast building a foundation for scale and proving that the right systems and talent can turn around a struggling retail business.

If youre energized by assessment work turnaround situations and building order out of chaos - lets talk.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract